Refunds Manager Blog

Today, we’re covering our top Amazon copywriting tips for FBA entrepreneurs who know that when it comes to product listings, there is always room for improvement.

Your Amazon product pages are the lifeblood of your FBA business. They need to pull in as much organic traffic as possible and convert as much of the traffic as possible. We’ve talked at length about your product imagery can help achieve both higher click throughs from search results pages as well as higher conversion rates.

But what about the copy?

Your copy has a HUGE impact on your click throughs and conversions. We know that you’re busy, so we’ve designed this post to be easy to skim so can quickly check your familiarity with these concepts. After you’ve read this list, go through all of your product listings and see if they are implementing these best practices.

1. Differentiate your product from its competitors

To really make your product stand out, it needs to immediately be clear to shoppers why and how it is different from its competitors. Imagery is absolutely one of the best ways to do this, but you can achieve this in your copy as well.
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Amazon pay per click (PPC) campaigns are one of the more stable ways of drawing business to your products. It can drive Amazon customers to you without breaking your budget. Once you get to a certain number of products and campaigns though, it makes sense to automate your Amazon sponsored product campaigns.

The most significant factor for automation is looking at how much time optimizing your ad campaigns takes up in a week. It doesn’t matter if it’s on account of the many products or in-depth campaigns. If you find yourself increasing how much time you work just to get through it all, it’s time to automate.

What You Need to Follow This Tutorial

Ideally, you must have a product or products established already on the Amazon platform. The product page should have high-resolution images that the ad campaign can use. This product should also have a beautifully written page. Within the writing, you should check for the keywords used in the ad campaign. It should also have at least three reviews on it for maximum effect. All these items mean the product has the highest chance of being bought once we get buyers onto the page.

Since we’re talking about automation, we need data to feed the program. Since you know about Amazon PPC, we’re assuming you’ve been running campaigns already. This means you have data on your earlier keyword bids in your Seller Central. This historical data removes the learning curve for most automation services. Thus, the price of the transition will be reduced.

Step by Step Instructions

Step One: Decide How Much Control You Want

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We recently sat down with Joseph Hansen, who is an Amazon growth expert and one of the original co-founders of the Prosper Show. His company Buy Box Experts helps brands grow their businesses on Amazon.

When do most sellers realize that they need help and that they can no longer do everything on their own?

Most sellers come to us when they reach $1 million dollars in sales. Some businesses come to us before that but most have reached that threshold or have far surpassed it. Our typically engagement is with a mid-market brand with top line sales ranging from several million to a few hundred million dollars.

What makes sellers pull the trigger on getting outside help?

When a private-label seller or brand starts to sell around a million dollars a year on the Amazon channel, they have found that business is a lot more complex than they thought it would be and they realize that they’re not able to keep up with everything. They also feel that they’re becoming an expert at critical things, like marketing, slower than they would like. They may be very good at sourcing products, or at product design or at marketing on their own website. Their core competence is one or a combination of all of those things, and Amazon isn’t their core competence.
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