Refunds Manager Blog

Have you heard of the Honey app? The one that saves online shoppers lots of money by providing them instant coupons and savings on retailers across the web?

This shopping app is gaining popularity and has some Amazon sellers concerned (or at least curious) about how this affects them and their pricing strategy.

Read on for everything Amazon sellers need to know about Honey.

What is Honey?

The Honey app claims to have over 7 million shoppers who use their tool on Amazon, so this tool should not be ignored. The product functions as a web app that gets added to Google Chrome or other popular browsers, and it affects the shoppers experience.

On sites like Macy’s or Ann Taylor, the app will automatically hunt for coupon codes and apply relevant ones to the shopping cart.

However, Amazon notoriously doesn’t offer coupon codes (or at least very, very rarely), so the app offers shoppers other features to help them save money.

How do Amazon shoppers use it?

There are a few main features that Honey offers Amazon shoppers. The app lets users see price history, easily compare offers from other sellers, and get notifications for price drops.

Let’s take a look at everything this app does on Amazon:

Price drop notifications

Savvy Amazon shoppers know that sellers continually reprice their items. They may not understand the full strategy or the nature of the Amazon marketplace, but they recognize that products’ prices are constantly shifting.
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Like any other marketplace, the key to being a successful seller on Amazon is to stay ahead of your competition. With millions of potential buyers only a click away, the battle to gain their trust, and their dollars, is truly fierce. There are lots of tips and tricks out there that can help you stay competitive but one of the most important things you need to consider is branding.

Branding is the process of giving meaning to a product in a consumer’s mind. By aligning the product with your recognizable brand, name and image, the buyer knows what to expect from the product and it gives them a reason to buy from you when there are other available options. At worst, good branding creates a beautiful looking, well-packaged product that is appealing to buyers. At best, it places you as an industry leader where buyers are searching for, and purchasing, your products on name alone. Either way, you come out a winner.

There is no way around it, establishing and maintaining your brand takes effort. But, these efforts are worth it and can provide massive returns.

Here are a few tips for those looking to get started with branding on Amazon and a few more for those already established.
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You can’t build an empire on one product alone, and if you’re being honest with yourself, you’d really like to build an empire…like yesterday.

So how do you find the next product to make a big impact in your ecommerce empire?

In this post, we’re digging into 4 ways that sellers use and helping you vet your ideas.

Let’s go!

Top methods for finding new products to sell

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Any American who’s ever lived in Europe will tell you that there’s not nearly as many products listed on Amazon.

In the US, any search query in Amazon will yield hundreds if not thousands of products to choose from. But in Europe, there are still basic products that are very hard to purchase online.

What this means of course, is that for the ambitious Amazon seller, the European market can be a great opportunity (so long as you source something for which there’s regular demand).

If you don’t know the culture or the market well, it may be hard to find the perfect product.

The good news is that Refunds Manager serves not only Amazon US, but Amazon Europe, and Amazon Canada as well. So, we can monitor your inventory even when you venture out into new markets.

If you’re a successful seller here in the US and want to know how to expand into Europe, then read on.

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Selling on Amazon is a gold rush of opportunity…or it’s an opportunity to burn in a blaze of glory that ends up in failure and a whole bunch of inventory that you can’t sell.

Not to worry! We’ve put together a hot and fresh list of 30 tips for selling on Amazon. Whether you are a seasoned 7-figure seller or just getting started, you’re sure to pick up something new.

1. Work on your mindset

Mindset work is incredible! If you believe you will succeed, then you will do whatever it takes to succeed.

2. Create promotions that sell

Get buyers excited about your product with a one-time offer or try to incentivize buying in bulk by giving bulk discounts. Promotions are a tactic you have to try.

3. Experiment with marketing opportunities, but don’t get distracted

Whether it’s blogging, making Facebook Lives, or Instagram advertising, there are a TON of opportunities to grow your business. All marketing strategies require a lot of effort, so while you need to experiment to see what works, you also don’t want to get distracted and take time away from other aspects of selling with FBA.

4. Put the most amount of PPC spend on sponsored product ads

There were some recent updates to PPC best practices for 2018, but one thing remains a constant: sponsored product ads deliver the highest ROI of any ad category, so put your money there.

5. Use Splitly for A/B testing

If you have a hot selling product that gets a lot of traffic and you’re ready to know how to improve it even more, then it’s time to start split testing your listing. Splitly is the fastest and easiest way.
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Have you heard of niche bloggers who make thousands of dollars a month as Amazon affiliates?

Jim Harmer and Ricky Kesler of IncomeSchool teach people how to do just that. Pick a niche, write 30 – 60 posts about that niche, link these posts to Amazon products and voila, you have a money making website. Content marketing can be an excellent strategy for marketing an FBA business.

If people who don’t even sell products on Amazon are creating sites like this, why not Amazon sellers? Could this be the marketing tactic you need for your next business? Will this work for you?

Okay hold your horses. We get it, you have a lot of questions. Well, we have answers. Keep on reading for everything you need to know about creating a niche blog for your Amazon business.

What is a niche blog?

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Amazon accounted for 43% of all U.S. online retail sales last year. With no signs of slowing down, Amazon’s marketplace is a great place for entrepreneurs to start and grow an ecommerce business.

The downside to selling on Amazon is keeping up with competitors and offering fast delivery options. Managing fulfillment and meeting Amazon’s customers delivery expectations, especially for a young business, can be a confusing and time-consuming process. That is why many online sellers have turned to FBA.

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2017 is gone and 2018 is here. It’s time to rethink our strategies, forget our bad decisions, and prepare for a new year in business.

Amazon PPC lets you pay to play. If your products aren’t getting the organic traffic you’d hoped for, you can pay for exposure. When you do it right, and you can turn one dollar into three. Do it wrong and you’re out even more money than what you spent on inventory.

To stay sharp on your Amazon PPC skills, you need to keep up with changes to the platform and try the best, most current strategies.

Doing PPC in 2018? Check out our list of tips and strategies for the coming year.
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