Refunds Manager Blog

2017 is gone and 2018 is here. It’s time to rethink our strategies, forget our bad decisions, and prepare for a new year in business.

Amazon PPC lets you pay to play. If your products aren’t getting the organic traffic you’d hoped for, you can pay for exposure. When you do it right, and you can turn one dollar into three. Do it wrong and you’re out even more money than what you spent on inventory.

To stay sharp on your Amazon PPC skills, you need to keep up with changes to the platform and try the best, most current strategies.

Doing PPC in 2018? Check out our list of tips and strategies for the coming year.
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Hey Amazon sellers! As you well know, there are a lot of amazing tools that can help you when it comes to FBA. From product research to keyword research…from listing optimization to inventory management…there are many software systems you can use to grow your Amazon business.

The options are overwhelming!

Not to worry. We’ve polled our customers to find out which Amazon FBA SaaS tools really make a difference. To find out what tools our customers can’t live without, keep reading.

Read our “5 Best” Series to discover more resources for Amazon sellers:

• 5 Best Podcasts
• 5 Best Books
• 5 Best Blogs
• 5 Best Conferences

And now, onto the tools!
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For private label sellers, the most imperative, and often most difficult, part of business is finding a product that will sell like hotcakes. Most sellers spend a tremendous amount of time on product research, because a good product will gain traction whereas a poor product is simply money down the drain. Here we explore ways for product research as well as things to consider during this process.

Pay attention to surroundings, passions, hobbies, problems

For some people, product ideas come naturally. They simply pay more attention to their surroundings and products they use on a day-to-day basis, and think about how these products can be improved upon. Some people come up with product ideas for things they need, but can’t find on the market. Also, keep your eyes open when out and about, check out what products are popular in boutique or specialty shops, and think about your own hobbies and what products are relevant to those hobbies. For example, someone who enjoys lying in a hammock but does not have a backyard for hanging one might come up with an indoor space-saving hammock idea.
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A positive business mindset can help you win in business, and nowhere is this more true than on Amazon. Almost everyone you know could start in an online business if they put in the work, but they choose not to. They think of all the things that could go wrong, and are ultimately too scared to even begin.

Sure, there’s a lot that can go wrong on Amazon: intellectual property infringements, lost shipments, Chinese suppliers going dark, suspended FBA accounts…. These things can happen.

But focusing on the possibility of the negative keeps your business stagnate.

Instead, you need to build a strong mindset—a foundation that can handle anything that Amazon throws your way.

What is a positive business mindset?

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Your weird cousin does it. Your favorite celebrity does it. Now it’s your turn…

No, we’re not talking about anything nefarious here.

We’re talking about Facebook Live.

Is it worth it? Will broadcasting live really help you sell your Amazon products? Or is it just the next big thing in digital marketing to suck away all of your time?
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