Refunds Manager Blog

Any American who’s ever lived in Europe will tell you that there’s not nearly as many products listed on Amazon.

In the US, any search query in Amazon will yield hundreds if not thousands of products to choose from. But in Europe, there are still basic products that are very hard to purchase online.

What this means of course, is that for the ambitious Amazon seller, the European market can be a great opportunity (so long as you source something for which there’s regular demand).

If you don’t know the culture or the market well, it may be hard to find the perfect product.

The good news is that Refunds Manager serves not only Amazon US, but Amazon Europe, and Amazon Canada as well. So, we can monitor your inventory even when you venture out into new markets.

If you’re a successful seller here in the US and want to know how to expand into Europe, then read on.

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Selling on Amazon is a gold rush of opportunity…or it’s an opportunity to burn in a blaze of glory that ends up in failure and a whole bunch of inventory that you can’t sell.

Not to worry! We’ve put together a hot and fresh list of 30 tips for selling on Amazon. Whether you are a seasoned 7-figure seller or just getting started, you’re sure to pick up something new.

1. Work on your mindset

Mindset work is incredible! If you believe you will succeed, then you will do whatever it takes to succeed.

2. Create promotions that sell

Get buyers excited about your product with a one-time offer or try to incentivize buying in bulk by giving bulk discounts. Promotions are a tactic you have to try.

3. Experiment with marketing opportunities, but don’t get distracted

Whether it’s blogging, making Facebook Lives, or Instagram advertising, there are a TON of opportunities to grow your business. All marketing strategies require a lot of effort, so while you need to experiment to see what works, you also don’t want to get distracted and take time away from other aspects of selling with FBA.

4. Put the most amount of PPC spend on sponsored product ads

There were some recent updates to PPC best practices for 2018, but one thing remains a constant: sponsored product ads deliver the highest ROI of any ad category, so put your money there.

5. Use Splitly for A/B testing

If you have a hot selling product that gets a lot of traffic and you’re ready to know how to improve it even more, then it’s time to start split testing your listing. Splitly is the fastest and easiest way.
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Have you heard of niche bloggers who make thousands of dollars a month as Amazon affiliates?

Jim Harmer and Ricky Kesler of IncomeSchool teach people how to do just that. Pick a niche, write 30 – 60 posts about that niche, link these posts to Amazon products and voila, you have a money making website. Content marketing can be an excellent strategy for marketing an FBA business.

If people who don’t even sell products on Amazon are creating sites like this, why not Amazon sellers? Could this be the marketing tactic you need for your next business? Will this work for you?

Okay hold your horses. We get it, you have a lot of questions. Well, we have answers. Keep on reading for everything you need to know about creating a niche blog for your Amazon business.

What is a niche blog?

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Amazon accounted for 43% of all U.S. online retail sales last year. With no signs of slowing down, Amazon’s marketplace is a great place for entrepreneurs to start and grow an ecommerce business.

The downside to selling on Amazon is keeping up with competitors and offering fast delivery options. Managing fulfillment and meeting Amazon’s customers delivery expectations, especially for a young business, can be a confusing and time-consuming process. That is why many online sellers have turned to FBA.

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2017 is gone and 2018 is here. It’s time to rethink our strategies, forget our bad decisions, and prepare for a new year in business.

Amazon PPC lets you pay to play. If your products aren’t getting the organic traffic you’d hoped for, you can pay for exposure. When you do it right, and you can turn one dollar into three. Do it wrong and you’re out even more money than what you spent on inventory.

To stay sharp on your Amazon PPC skills, you need to keep up with changes to the platform and try the best, most current strategies.

Doing PPC in 2018? Check out our list of tips and strategies for the coming year.
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Hey Amazon sellers! As you well know, there are a lot of amazing tools that can help you when it comes to FBA. From product research to keyword research…from listing optimization to inventory management…there are many software systems you can use to grow your Amazon business.

The options are overwhelming!

Not to worry. We’ve polled our customers to find out which Amazon FBA SaaS tools really make a difference. To find out what tools our customers can’t live without, keep reading.

Read our “5 Best” Series to discover more resources for Amazon sellers:

• 5 Best Podcasts
• 5 Best Books
• 5 Best Blogs
• 5 Best Conferences

And now, onto the tools!
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For private label sellers, the most imperative, and often most difficult, part of business is finding a product that will sell like hotcakes. Most sellers spend a tremendous amount of time on product research, because a good product will gain traction whereas a poor product is simply money down the drain. Here we explore ways for product research as well as things to consider during this process.

Pay attention to surroundings, passions, hobbies, problems

For some people, product ideas come naturally. They simply pay more attention to their surroundings and products they use on a day-to-day basis, and think about how these products can be improved upon. Some people come up with product ideas for things they need, but can’t find on the market. Also, keep your eyes open when out and about, check out what products are popular in boutique or specialty shops, and think about your own hobbies and what products are relevant to those hobbies. For example, someone who enjoys lying in a hammock but does not have a backyard for hanging one might come up with an indoor space-saving hammock idea.
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