For private label sellers, the most imperative, and often most difficult, part of business is finding a product that will sell like hotcakes. Most sellers spend a tremendous amount of time on product research, because a good product will gain traction whereas a poor product is simply money down the drain. Here we explore ways for product research as well as things to consider during this process.
Pay attention to surroundings, passions, hobbies, problems
For some people, product ideas come naturally. They simply pay more attention to their surroundings and products they use on a day-to-day basis, and think about how these products can be improved upon. Some people come up with product ideas for things they need, but can’t find on the market. Also, keep your eyes open when out and about, check out what products are popular in boutique or specialty shops, and think about your own hobbies and what products are relevant to those hobbies. For example, someone who enjoys lying in a hammock but does not have a backyard for hanging one might come up with an indoor space-saving hammock idea.