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7 Amazon PPC Tips Your Competitors Don’t Know About

August 13, 2019 by refunds

This is a super awesome, in-depth guest post from the folks at AdBadger, a campaign management and optimization tool for Amazon PPC. 

If you’re tired of the same basic PPC suggestions over and over, we’ve got you covered. Here are 7 advanced Amazon PPC tips that your competitors likely still don’t know how to use properly.

  1. Fine tune your auto campaigns
  2. Make your bid calculations scientific
  3. Diversify your targeting
  4. Account structure is everything
  5. Avoid keyword cannibalization
  6. Refine your category targeting
  7. Use PPC software

1.  Fine tune your Auto campaigns

You may not know this, but auto campaigns actually target both keywords and ASINs. 

So if you were to download a search term report and check out what those auto campaigns were targeting and the types of search term results that would come through, you would notice that some of your results in the customer search term column actually begin with “B0” like this:

All of the search terms that begin with “B0” are ASINs (“Amazon Standard Identification Number”). These auto campaigns are targeting customer search terms, but those ASIN targets aren’t necessarily what customers are typing into the Amazon search bar.

In fact, those are competitor products that are on Amazon. So your advertisements can actually be targeting what customers are searching for, or any other product that is on Amazon. 

What if you want to view your auto campaigns and how effective these keywords are versus those ASIN targets?

For any auto campaign that was created after November 15, 2018, you can actually click the targeting tab at the top of any of those automatic campaign ad groups, and you’ll be able to see the four different auto targeting options.

Let’s take a closer look at those Targeting Options

Those four auto targeting options are:

  • Close match
  • Loose match
  • Substitutes
  • Complements

 

Those first two targets, close match and loose match, are keyword targeting options which tell how closely the customer’s search term is related to your product.

The second two targets are product targets, so if someone would buy a different product instead of yours, then your product will be targeting those substitute items.

Complements would be something that goes along with your product. For example, if you were selling hair brushes, then hair spray might be a complement item. Your product ad will be targeting those complementary ASINs.
[Read more…]

Filed Under: Amazon Seller Success

9 Ways to Improve Your Amazon Product Images

July 24, 2019 by refunds

This is a guest choice from Seller’s Choice Digital, experts in Amazon branding.

Product imagery is a vital part of selling online. Pictures communicate much more efficiently than text, making them a valuable tool that you can use to your advantage. A customer will normally check the product images before reading the description. This means that your first image is the first impression you make on the customer, and hopefully, after reading our tips, it won’t be the last.

The convenience of online shopping, unfortunately, takes away the customers’ opportunity to physically handle the product. This is a gap you need to fill with detailed and diverse imagery, to make up for the lack of seeing the product in person.

The benefits of well-produced product imagery are numerous, for example, good photos will show your brand. They’re also much more likely to be shared on social media than text is, making them more likely to be seen. This helps improve the reach and credibility of your brand. Another way to get your brand out there is by using Facebook ads. Consumers are also more likely to instinctively trust companies whose imagery they’ve seen before, yet another benefit of putting in a little extra work.

Here are a few tips you can implement when photographing and editing, to make the most of your visual marketing!

1) Know Your Specifications

Before making big decisions about your product imagery, do some research. You need to know the requirements and specifications for your photographs before ever picking up a camera. When you’re selling on a platform like Amazon, you need to look into their recommendations and requirements, not doing so might mean your images are rejected.

You should also plan what you’re using the images for. Is it a thumbnail? A header? Each of your photographs could have different purposes, meaning they require a different approach. Just remember to plan ahead to avoid big changes later on. To help you stay organized, you could use a product launch timeline.

[Read more…]

Filed Under: Amazon Seller Success

How to Find Affiliate Marketers for Your Amazon FBA Products

July 10, 2019 by refunds

As an ecommerce entrepreneur, you do everything in your power to get more sales for your products. Since Amazon is one of your top channels, much of your marketing efforts go to getting more sales on Amazon. You run promotions and ads, and you create content. But have you utilized Amazon FBA affiliate marketing to grow sales?

If not, we’re giving you the rundown on how you can find affiliate opportunities for your product and reach out to affiliate marketers directly to forge new business partnerships that are mutually beneficial.

What is Amazon FBA affiliate marketing

Amazon FBA affiliate marketing allows digital publishers to earn affiliate revenue from the products they recommend from their blog posts, social media posts or other content. Affiliates earn 10% for the sale of most products—not only the product they recommended but also anything the customer purchases at that time. 

YouTubers, bloggers, podcasters and other types of digital publishers can sign up to be an affiliate marketer and drive traffic to any product they choose, typically something that aligns with the needs of their audience.

Here’s a fee schedule with what percentages affiliate make per certain items and categories. Amazon sellers are not charged additional amounts in order to pay affiliates. The cost is already covered with your FBA fees. 

What kinds of FBA products does affiliate marketing work for?

When affiliate marketers drive traffic to your product listings, they’re essentially marketing your product for you, in exchange for affiliate commission. Typically, these content creators earn most of their revenue from advertising (usually Google’s AdSense or from YouTube ad clicks) and they are looking for easy additional sources of income.

The best opportunities for affiliate marketing fall to products like these…

  • Hobby products – There are thousands of websites dedicated to helping people learn or master a new hobby like sewing or DIY home renovations. These types of sites are very likely to use affiliate marketing to monetize their content. 
  • Outdoor or sports gear – Similar to hobbies, products that are outdoor or sports gear are a great fit because there are lots of sites that cater to your target audience.
  • Lifestyle, fashion and beauty – Lifestyle bloggers, fashion bloggers, and beauty bloggers regularly make product recommendations and post product reviews, making their content a perfect fit for affiliate marketing.
  • Health and wellness – People with a certain health condition or fitness goal are likely to purchase the products that their favorite blogger or YouTuber recommends. 

How to find and reach out to affiliate marketers

If your branded FBA product is a good fit for affiliate marketing, the next step is to get more affiliate marketers linking to your listing. 
[Read more…]

Filed Under: Amazon Seller Success

Guide to FBA Fee Reimbursements

June 26, 2019 by refunds

FBA reimbursements aren’t exactly as exciting as Christmas presents, because they’re your money anyways, and, unless you’re using a smart service, you have to work hard to get them.

As an Amazon seller, you’re at least partly beholden to the Amazon platform. Maybe you sell on other ecommerce channels, but there’s a good chance that Amazon sales account for the bulk of your revenue. FBA fee reimbursements can help you ensure that you’re paying Amazon no more than you should, and that you’re protecting your profit margins in every way possible.

In our guide to FBA reimbursements, we’re teaching you everything you need to know to monitor your account and get more money back.

Table of contents

  • What are FBA reimbursements?
  • Common FBA reimbursements
  • How to scan your Amazon seller account for issues
  • How to write claims to send to Seller Central support
  • How to save time and improve chances of receiving FBA reimbursements

What are FBA reimbursements?

FBA fee reimbursements are when you’re given a refund for a Fulfillment by Amazon fee which you should not have to pay for according to their terms of service.

Unfortunately, you don’t get refunded unless you shouldn’t have to pay the fee. Amazon doesn’t charitably refund fees at random, but wouldn’t that be nice…

Tracking and requesting refunds for FBA fee errors are just one of many of the pitfalls of selling on Amazon, such as lack of branding and control over your customer base.

Common FBA reimbursements

There are several types of FBA fee issues that could lead to a reimbursement:

  • Items lost or damaged in Amazon warehouse or by inbound shipper
  • Items destroyed by Amazon without permission
  • Uncredited restocking fee
  • Customer receiving multiple units, but only charged for one
  • Customer receiving a refund, without returning the item
  • Customer receives a replacement item, without returning the original
  • Stock deducted after shipment was closed
  • Inbound inventory not added to your account
  • Orders with the weight or dimension mischarged
  • Mischarged commission fees
  • Issued reimbursement not showing up
  • Restocked inventory not showing up
  • Removal order not received

Of all of these FBA errors the most commonly experienced by Amazon FBA sellers are damaged inventory by warehouse or shipper and issues with customer returns (the customer return is not placed back in their inventory, or the customer never returns it).
[Read more…]

Filed Under: FBA Refunds

Top 5 Amazon FBA Courses to Take in 2019 and 2020

June 5, 2019 by refunds

amazon-fba-courses

If you’re a modern entrepreneur, you’ve likely invested in online courses. Some of them have changed your life. Others have changed credit card balance, and that was about it. We’ve pulled together the top Amazon FBA courses with great ratings offered by well-established Amazon selling gurus.

With this list, you don’t have to go hunting around for the best course, or worry about whether an investment you’d like to make is a smart decision. We’ve done the hunting for you.

 

Top Amazon FBA Courses

These are the most popular and trusted courses for improving your Amazon FBA business.

  1. Amazing Selling Machine
  2. Traffic and Profits
  3. How to Make $1000+ Per Month Selling on Amazon
  4. MarketPlace SuperHeroes
  5. Next Level Amazon

 

Amazing Selling Machine

Who offers the course: Jason Katzenback and Matt Clark. They have also created the SellerCon, a 3-day event for Amazon sellers.

The price: $4997, with a payment plan available

Perfect for: New Amazon sellers who can afford to invest in a comprehensive training, instead of having to scour the internet to piece together lots of different tutorials. Also new Amazon sellers who are 100% ready to take the plunge.

What you will learn: The Amazing Selling Machine is a course that promises to teach you everything you need to know about launching an FBA business. The course teaches you how to create a private label Amazon business: how to find the best product opportunities, source your products, brand them and sell them. Because they go into branding extensively, this course is a favorite for Amazon sellers who are launching private label products.

Where to sign up: The course is not currently being offered. You can join their email list to receive future promotions here.

When it will be offered again: The course is typically promoted two times per year.

 

Traffic and Profits

Who offers the course: Scott Voelker, who runs The Amazing Seller podcast, which we’ve covered previously in our list of top podcasts.
[Read more…]

Filed Under: Amazon Seller Success

10 Amazon Copywriting Tips and Strategies

May 22, 2019 by refunds

Today, we’re covering our top Amazon copywriting tips for FBA entrepreneurs who know that when it comes to product listings, there is always room for improvement.

Your Amazon product pages are the lifeblood of your FBA business. They need to pull in as much organic traffic as possible and convert as much of the traffic as possible. We’ve talked at length about your product imagery can help achieve both higher click throughs from search results pages as well as higher conversion rates.

But what about the copy?

Your copy has a HUGE impact on your click throughs and conversions. We know that you’re busy, so we’ve designed this post to be easy to skim so can quickly check your familiarity with these concepts. After you’ve read this list, go through all of your product listings and see if they are implementing these best practices.

1. Differentiate your product from its competitors

To really make your product stand out, it needs to immediately be clear to shoppers why and how it is different from its competitors. Imagery is absolutely one of the best ways to do this, but you can achieve this in your copy as well.
[Read more…]

Filed Under: Amazon Seller Success

Amazon Overcharged FBA Fees: Examples & What to Do Next

April 25, 2019 by refunds

Dealing with Amazon when you’ve been overcharged FBA fees can be a nightmare. Sometimes, everything goes smoothly. But often times, the support representative denies your claim over and over, or simply won’t get back to you. It’s absolutely maddening.

We’ve talked with dozens of Amazon sellers who’ve experienced the same thing. Today on the blog, we’re detailing some of the common examples of FBA fee overcharges and then giving you exact steps for what you can do about it.

Examples of Amazon FBA overcharged fees

Let’s take a look at some common examples of FBA fees being overcharged by Amazon. All of these represent Amazon FBA fee errors that happen frequently.

Charged the wrong FBA fulfillment fees based on size or weight

One of the most costly Amazon fee mistakes is this: the pick & pack fee, also known as the FBA fulfillment fee. This is not the commission on your sale, but what Amazon charges you to fulfill the order, including shipping costs.

It’s one of the most expensive errors because if Amazon is charging you a larger fulfillment fee than what the size and weight of your item should be, then this can be wrong for months, even years. This error will apply to every single sale that you have. One seller experienced a loss of $35,000 due to this issue. When Amazon is off by $1 for each sale of an item for over a year, it’s easy to understand how this problem could wrack up that high of a reimbursement claim.

Repeated issues with fulfillment fee errors

In the above case example, the seller only encountered one fulfillment fee error with one product. However, other sellers have had this issue happen repeatedly. As soon as one ASIN’s fulfillment fee is corrected (and the reimbursement is issued), another problem is discovered with a different ASIN. Amazon FBA fee issues and mistakes can eat into your profits.
[Read more…]

Filed Under: FBA Refunds

How Lisa Calestino gets more money back from Amazon FBA

March 27, 2019 by refunds

Lisa has been selling wholesale on Amazon since the summer of 2017

Six years ago, Lisa Calestino was diagnosed with retinitis pigmentosa, which causes degeneration of the retina and vision loss. She was able to continue her career as a veterinary technician for three more years.

“My eyesight had gotten debilitating enough where I couldn’t do that work anymore. I didn’t want to sit around and not do anything,” says Lisa. “I’ve been big into holistic and natural products, and I know a lot about animals and pet products, so I decided to start my business in those industries.” Since the summer of 2017, she’s been growing her wholesale business on Amazon FBA.

I thought I had kept track of it all. I was pleasantly surprised when Refunds Manager found money for me. I used to work on tracking refunds 4 or 5 hours every couple of weeks, so I’ve saved at least 10 hours per month. But the main reason I love Refunds Manager isn’t the time savings, it’s the extra money!” – Lisa Calestino

[Read more…]

Filed Under: Refunds Manager News

Why and How to Automate Your Amazon PPC Campaign

March 19, 2019 by refunds

Amazon pay per click (PPC) campaigns are one of the more stable ways of drawing business to your products. It can drive Amazon customers to you without breaking your budget. Once you get to a certain number of products and campaigns though, it makes sense to automate your Amazon sponsored product campaigns.

The most significant factor for automation is looking at how much time optimizing your ad campaigns takes up in a week. It doesn’t matter if it’s on account of the many products or in-depth campaigns. If you find yourself increasing how much time you work just to get through it all, it’s time to automate.

What You Need to Follow This Tutorial

Ideally, you must have a product or products established already on the Amazon platform. The product page should have high-resolution images that the ad campaign can use. This product should also have a beautifully written page. Within the writing, you should check for the keywords used in the ad campaign. It should also have at least three reviews on it for maximum effect. All these items mean the product has the highest chance of being bought once we get buyers onto the page.

Since we’re talking about automation, we need data to feed the program. Since you know about Amazon PPC, we’re assuming you’ve been running campaigns already. This means you have data on your earlier keyword bids in your Seller Central. This historical data removes the learning curve for most automation services. Thus, the price of the transition will be reduced.

Step by Step Instructions

Step One: Decide How Much Control You Want

[Read more…]

Filed Under: Amazon Seller Success

How Denise Craig—an Amazon seller since 2005—got back $4287 in FBA refunds in one year

March 13, 2019 by refunds

Today we talk to a Refunds Manager seller who has been in the business for 14 years to discover why she decided to stop trying to handle FBA reimbursements by herself.

How did you start selling on Amazon?

We started in 2005, when books were new on Amazon, and we did really well. My daughter started the business as a young teenager. She’s a very heavy book reader, and she asked us to set up an account for her so she could sell some of her old books to buy more. I thought it was a crazy idea, but the first 3 months, she made $1200 in sales. She was young, and didn’t like the customer service aspect, so we bought the business from her.

My husband and I have been full time Amazon sellers for 8 years now. We’ve helped a lot of family members to get started on Amazon.

I spent a whole day every month just getting everything sorted and looked through and verified, to make sure I was submitting an accurate request for reimbursement. It needed to be done every month but I couldn’t dedicate the time to do so I would always get behind. And then I would always lose track.” – Denise Craig

[Read more…]

Filed Under: Refunds Manager News

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Refunds Manager can help you get back reimbursements from Amazon FBA for 17 different types of claims. No more wondering if you skipped anything. No more valuable time spent cross-checking order numbers! Refunds Manager has you covered.

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