Refunds Manager Blog

Amazon is THE place for a good deal, so why not excite your buyers with something a little more special than just a sale price?

Amazon promotions are a great way to increase sales on an entire line of complimentary products or on just one item. To learn how to succeed with a temporary promotion on Amazon, read on.

Amazon has three different types of promotions:

• Money Off: This promotion works by incentivizing customers to buy more products from your brand in order to receive money off of their total (either a percentage or a specific dollar amount)
• Buy One Get One: Customers can receive a free item if they meet the qualifications–note that customers will have to add that item to their cart to receive it, as it won’t automatically be added if they qualify
• External Benefit: You can offer customers some other type of benefit to be received after the order, such as membership to a private online community or an instructional video

Tips for creating promotions within Amazon

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Ever heard of ROI? If you haven’t, it’s the difference between the selling price and the cost of making or sourcing the product. That means profit.

In 2019, over 225,000 Amazon sellers were making over $100,000 in sales. One in five made $25,000 to $250,000 every month, and over one-third reached profit margins above 20%.

Those sellers reached such astounding numbers because they knew how to price their items to maximize ROI. But what’s a “good ROI” for a small business? Is 20% a realistic profit margin? How do you accurately calculate that?

Pricing is one of the most ambiguous and confusing aspects of selling on Amazon. Sometimes it feels like a guessing game—but it doesn’t have to be that way. If 20% of Amazon sellers can find success, you can do the same, just by learning about profit margins.

In this guide, you’ll discover how to calculate Amazon FBA profit margins so you can price your products intelligently.

Let’s begin.

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Are you looking to sell products and grow your business online? Well, Amazon is currently one of the best options when considering going online. Several software tools have been developed to help Amazon sellers avoid minor calculation errors with respect to their products.

This article explores some of the best options when looking out for free FBA calculators and the peculiarities of each of them. However, before going too deep into these tools, it is important to have background in what Amazon FBA is.

What is Amazon FBA?

Amazon FBA is a phrase that is quite popular when selling online. FBA stands for Fulfilment by Amazon and is a service offered by Amazon to help make the logistics process much easier for Amazon sellers. GBA takes off the pressure involved in selling online and makes the process much more seamless.

With Amazon FBA, Amazon is responsible for storing products and logistics involved in servicing orders. However, these services are offered at an affordable cost.

Why is an FBA Calculator Important?

Considering the amazing level of opportunities the Amazon marketplace offers, using the FBA option is, without a doubt, a suitable choice for a business owner looking to expand and grow their business on Amazon. Apart from this, it is also important for sellers to keep tabs on the latest trends in the Amazon marketplace.

The Best Free FBA Calculators

Here is a list of some of the best FBA calculators available for free online. Each of these calculators offers a unique selling point to sellers.

IO Scout

IO Scout free FBA calculator offers users almost all the information they need and helps them grow their understanding of how FBA works. IO Scout does everything from helping you find the best products to sell on Amazon to help you ensure you choose the most profitable products on Amazon.

Apart from its free FBA calculator, IO Scout also offers a range of other features, although you might need to pay a monthly subscription fee to access some of these features.

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Amazon offers almost every kind of product, which means you have plenty of choices when deciding what category you want to sell in. That being said, some categories are definitely better than others, so you’ll need to choose wisely.

One of the most popular ones for sellers is Home & Kitchen. Today we’ll be taking a closer look at this category to show you why so many Amazon businesses offer these types of products.

We’ve also assembled a list of the top 10 products in Home & Kitchen to give you a better idea of the types of items that are currently popular.

Why is Home & Kitchen a Good Category to Sell In?

There are a number of factors that make a category attractive for sellers, and Home & Kitchen features most of them.

Here are a few reasons why you should consider selling these products:

• High Demand: Home & Kitchen is consistently one of the highest-selling categories. These are the types of products almost everyone needs so there’s always a high demand for them.
• It’s Not Gated/Restricted: Some categories require approval from Amazon to sell in them, but this one is open to everyone.
• Good Prices: Most Amazon sellers agree that the best products to sell are priced between $15 and $50, and this category has plenty of those.
• Lots of Simple Products: It’s also recommended that you stick to simple products that aren’t electronic and don’t have a lot of moving parts. Again, there are lots of these types of products to choose from in Home & Kitchen.
• Great for Gifts: A number of these items are purchased as gifts, making it even more popular during the holidays.

If you’re just starting to sell on Amazon, Home & Kitchen is one of the best categories to choose. You can get a few more tips for getting started by reading this article about how to start an Amazon business.

The 10 Best Home & Kitchen Products

Now that we’ve discussed all the reasons why you should sell in this category lets go over the top 10 products in Home & Kitchen (*This is based on sales data tracked by AMZScout) :

Scented Candles

With people spending more time at home due to the pandemic they’re putting more effort into making their house comfortable and inviting. Because of this, one of the most popular products has been scented candles. Candles are a great way to set the mood, and a wide variety of scents provide a welcoming aroma that makes staying inside a little more enjoyable.

Reusable Food Bags 

More and more people are moving away from disposable products and want items that are reusable. So it’s no surprise that reusable food bags are becoming a trend. Think of these like tupperware, but in the form of a bag. Use them to store leftovers or for packing food with you on the go. After you’re done simply wash them and use them again.
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With every new year, it’s time to rethink our strategies, forget our bad decisions, and prepare for a new year in business. In this post, we explore the best Amazon PPC strategies to use in 2021.

Amazon PPC lets you pay to play. If your products aren’t getting the organic traffic you’d hoped for, you can pay for exposure. When you do it right, and you can turn one dollar into three. Do it wrong and you’re out even more money than what you spent on inventory.

To stay sharp on your Amazon PPC skills, you need to keep up with changes to the platform and try the best, most current strategies.

Are you running Amazon PPC ads in 2021? Check out our list of tips and strategies for the coming year.
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Ever wanted a more in-depth break down of the FBA fees? In this article, we’re covering the ins and outs of FBA fees and giving you tips on how can pay less of them!

Read on for all of the details.

The value in the FBA fee structure

Before you complain too much about the FBA fees, remember that they are designed to foster entrepreneurship. Across America, there are thousands of people like yourself making a fantastic living on their Amazon sales.
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Your Amazon FBA profits are the lifeblood of your business. They’re the reason you’re in business in the first place. Without high profits, you can’t scale—whether that looks like adding in more profits, hiring help, or growing your private label brand. 

This post is a masterclass in how to grow your profits and protect them. We’ve rounded up the best resources and expert advice to guide you on your way. 

How to calculate Amazon FBA profits

When calculating your Amazon FBA profits, you’ll need to factor in both your ongoing costs and startup costs.

Examples of ongoing costs:

• Products
• Shipping 
• FBA fees
• PPC spend
• Other marketing costs

Examples of startup costs:

• Samples
• Product photography
• Giveaways
• Package design
• Launch marketing, like email list growth

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Greetings, fellow Amazonians. I’d like to share a few tips with you on how we prepare and run the PPC campaigns for holiday (or any short season) products on Amazon.com

The first thing to remember is that most holiday products are just a variation of an everyday product (and mostly in exterior).

For instance, if you’re selling hard plastic cups with golden imprint, switching to Halloween or X-Mas cups would effectively mean changing the print pattern.

On the marketing side, this means that (if you have already been selling a regular version of the product,) you probably have some idea of what kind of marketing strategy fits it on Amazon.com. If this is the case, all you need now is to give it a little boost and be ready to hit the ground running just before the holiday sales galore begins.
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