Source – Photo by Petrebels on Unsplash

Just how important is Amazon inventory management? Well, you’ll be surprised at how it affects your business on a larger scale.

“Out of stock.”

“Currently unavailable.”

“Item not available.”

These words frustrate customers and cause sellers to panic. Now, visualize this.

Your Amazon store inventory has run out, but customers were expecting to buy from you. Or your stocks run out during Black Friday, Cyber Monday (BFCM), or Prime Day.

What happens next?

That’s lost revenue right there and then. 21% to 43% of shoppers will just head over to another store to find a similar item.

Running out of inventory will eventually snowball into a business issue. This is why inventory management should be top of mind for every Amazon seller.

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Amazon has become so much more than just a simple marketplace. With more than 197 million people visiting per month, eCommerce sellers must work to ensure that their Amazon listings work effectively.

One thing’s for sure, though. Standing out on Amazon will lead to success and growth for your brand. However, this doesn’t come without challenges. There has been some feedback about Amazon listings not working or Amazon listings not showing up. Some listings show up all the time in search, increasing their chances of being sold compared to others that don’t show up at all.

So how can eCommerce brands increase their chances of showing up and generating revenue?

Amazon listing optimization is one way.

With the right strategies and guidelines, your Amazon listings can go from not showing up to being your primary driver of sales.

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If you’re a budding eCommerce brand and you’re not yet on Amazon, you’re missing out. You’re missing out on potential revenue that an Amazon store brand can generate for you.

Take a look at these numbers from Amazon:

• Amazon has more than 300 million active customer accounts and more than 1.9 million-selling partners
• Independent third-party sellers in Amazon stores increased sales by more than 55% from April 2020 to January 2021
• In Europe alone in 2020, small and medium-sized businesses were able to sell more than 1.8 billion products in Amazon stores

Amazon Stores is a free DIY solution that allows sellers to set up their own brand stores right inside Amazon.

Source: Amazon

As long as you are registered on Amazon’s Brand Registry, you’re welcome to try out Stores. Sellers can even create custom layouts or choose from the available templates.

Right now, there are more than 300,000 sellers currently using Stores. After all, it’s convenient and you get access to Amazon’s customer base.

But how can your brand stand out among the 300,000 other brands?

The answer—a strong Amazon branding strategy.

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Ever heard of ROI? If you haven’t, it’s the difference between the selling price and the cost of making or sourcing the product. That means profit.

In 2019, over 225,000 Amazon sellers were making over $100,000 in sales. One in five made $25,000 to $250,000 every month, and over one-third reached profit margins above 20%.

Those sellers reached such astounding numbers because they knew how to price their items to maximize ROI. But what’s a “good ROI” for a small business? Is 20% a realistic profit margin? How do you accurately calculate that?

Pricing is one of the most ambiguous and confusing aspects of selling on Amazon. Sometimes it feels like a guessing game—but it doesn’t have to be that way. If 20% of Amazon sellers can find success, you can do the same, just by learning about profit margins.

In this guide, you’ll discover how to calculate Amazon FBA profit margins so you can price your products intelligently.

Let’s begin.

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When we have a problem, a burning desire, or an idea we need validated, we turn to Google. And if we’re lucky, Google sends us to amazing blogs, the kind that answer our query and keep us coming back for more.

FBA seller blogs should do more than make you feel like you’re not alone. They should set you up for success, help you track your goals, and give you clear operational tips that you can employ. Here are our favorite FBA seller blogs made by and for Amazon FBA Sellers.

1. The Selling Family

Great for new sellers

Jessica Larew is a top FBA seller blogger. Her blogs, courses, and closed Facebook group are heavily credited by other sellers for their success with FBA. On The Selling Family Blog, she and her husband Cliff deliver honest advice.

In addition to tips, tutorials, and how-tos, this blog covers new updates to the FBA program just as soon as they’re announced. If you ever get an email from Amazon that sends you into a panic (like the addition of more restricted brands or the temporary closure of the Small and Light Program), then chances are that The Selling Family can help you understand the news and what to do about it.

2. Refunds Manager

Great for learning about recovering FBA fees

Over here on the Refunds Manager blog, we primarily focus on the various Amazon FBA fee reimbursements you can get due to order discrepancies and unprocessed refunds. However, we take care of all of that for our clients, so marketing team creates plenty of marketing-related content to help you grow your brand and get sales with SEO and PPC.

3. Full Time FBA

Great for retail arbitrage sellers

In need of incredibly detailed step-by-step tutorials for all the nitty gritty tasks that come along with FBA? Stephen Smotherman has you covered. Over at Full Time FBA, he’s recently presented tips for providing box level details, prepping shoe inventory, and how to improve your skills at fee calculations—all with an incredible amount of precision.

Plus, Stephen often films YouTube videos and embeds them in his posts, which appeals to all the visual learners out there.

4. Side Hustle Nation

Great for new sellers

Side Hustle Nation isn’t just for FBA sellers, which isn’t a bad thing. Put some FBA-only blogs on your regular reading list to make sure you’re keeping up with news and updates, but also incorporate more widely focused entrepreneurial blogs like this one, which can help you develop long term strategies (especially if you’re a multi-channel seller).

To get the content you’re looking for, simply select “Amazon FBA” from the sidebar, which asks “What’s Your Side Hustle?”, and you’ll see all the posts in that category.

You’ll get updates on the progress of real sellers, interviews with top sellers, and growth hacks that can apply to FBA and beyond. There’s tons of content on every online entrepreneurial side hustle imaginable.

5. Online Selling Experiment

Great for new sellers

Ryan Grant from Online Selling Experiment is a godsend for so many FBA sellers. Why? With extreme transparency, he covers topics in so many different product categories using a variety of FBA strategies. His blog (with tons of graphs and number crunching) showcases the fact that he was once an accountant.

Ryan not only posts his own financial results but guest posts others’ as well. In addition to basic tips and advanced tutorials, he enjoys making predictions on the future of selling with Amazon, instead of just trailing behind the changes.

If we missed out on any of the top blogs for FBA sellers, please let us know in the comments below!

This post is the first in a series. Stay tuned for our top pick of podcasts, books, and other resources for sellers.

6. AdBadger

Great for learning Amazon PPC

Are you using Amazon PPC to move products? Then you should probably be reading AdBadger’s blog.

This Amazon FBA blog doesn’t just cover any topic related to selling on Amazon. In their blog and podcast episodes, they only cover Amazon PPC best practices, tips, updates, and optimization tutorials.

Some of their recent content includes updates to how you can target different products, ways to go deeper into the search terms your ads are showing for, and optimizing your PPC account structure.

7. Seller’s Choice

Great for FBA marketing advice

Seller’s Choice is a marketing agency that works exclusively with Amazon sellers and ecommerce brands. On their blog, they post a ton of highly actionable content like how to do split-testing, how to syndicate your products, and how to grow and protect your brand on Amazon. While much of their content focuses on ecommerce branding and marketing, they have tons of articles on the business and financial side of things as well.

8. Startup Bros

Great for new sellers

The Startup Bros are Amazon FBA masters who sell 8 figures worth of product on Amazon each year. Their Amazon and ecommerce blog contains very up-to-date information about what currently works on Amazon. While plenty of blogs still preach outdated methods for product research, they show sellers how to innovate new products that have a real need in the market.

9. Feedvisor

Great for experienced sellers looking for analytics and business intelligence

The Feedvisor blog offers lots of data and insights to help you optimize your pricing and your advertising. Because their SaaS platform uses AI to generate business intelligence, their blog tends to focus on analytics, which is great for experienced sellers looking to scale.

10. Privy

Great for Amazon sellers who want to build a brand off Amazon

Privy is an email marketing tool for ecommerce sellers. This blog is a great resource for learning about email marketing and brand building. So, it’s a fit for Amazon Sellers who want to also grow sales on their own Shopify or BigCommerce store.

11. Channel Advisor

Great for established, large brands

ChannelAdvisor is a fully featured SaaS platform offering fulfillment management, inventory management, brand analytics, and digital marketing management. As such, their blog is perfect for large brands and enterprises that sell on multiple channels, and are looking for content to help them succeed not only on Amazon, but everywhere.

12. Seller Engine

Great for FBA marketing advice

The Seller Engine blog is great for dealing with the nitty gritty details of selling on Amazon. Their products and services include account monitoring, account rescue, business coaching, and listing reinstatement, so naturally their blog covers all sorts of unfortunate issues that can happen when sellong on Amazon (and how to fix them).

13. Foundr

Great for new sellers and those looking to build a brand off Amazon

Foundr has tons of super high quality content for online business owners. Experts, consultants, freelancers, and ecommerce store owners can all find something here. But don’t let the broadness fool you. All of the ecommerce- and Amazon-related content is created only by people who have physical product based businesses themselves.

14. Sellics

Great for FBA marketing advice

Sellics is a great blog to turn to for learning how to optmize your Amazon PPC ads and for getting other marketing tips. Plus, they occasionally cover other topics relevant to Amazon sellers like FBA trends and how to optimize your expenses.

Which Amazon FBA blog is your favorite?

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With every new year, it’s time to rethink our strategies, forget our bad decisions, and prepare for a new year in business. In this post, we explore the best Amazon PPC strategies to use in 2021.

Amazon PPC lets you pay to play. If your products aren’t getting the organic traffic you’d hoped for, you can pay for exposure. When you do it right, and you can turn one dollar into three. Do it wrong and you’re out even more money than what you spent on inventory.

To stay sharp on your Amazon PPC skills, you need to keep up with changes to the platform and try the best, most current strategies.

Are you running Amazon PPC ads in 2021? Check out our list of tips and strategies for the coming year.
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Amazon is THE place for a good deal, so why not excite your buyers with something a little more special than just a sale price?

Amazon promotions are a great way to increase sales on an entire line of complimentary products or on just one item. To learn how to succeed with a temporary promotion on Amazon, read on.

Amazon has three different types of promotions:

• Money Off: This promotion works by incentivizing customers to buy more products from your brand in order to receive money off of their total (either a percentage or a specific dollar amount)
• Buy One Get One: Customers can receive a free item if they meet the qualifications–note that customers will have to add that item to their cart to receive it, as it won’t automatically be added if they qualify
• External Benefit: You can offer customers some other type of benefit to be received after the order, such as membership to a private online community or an instructional video

Tips for creating promotions within Amazon

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