Amazon’s Request a Review button for sellers has been around for nearly a year. It appears in the right-hand corner of the Order Details for each individual purchase listed in the Manage Order page in Seller Central.
Click the Request a Review button and you are asked if you want to send the request, and upon confirmation the request is sent. The request itself is a simple matter: buyers can click on the infamous five star rating for both the item and the seller experience with the option to leave additional feedback. Recipients can also opt out of receiving future Amazon review requests.
Easy peasy right? Well, it is from Amazon’s standpoint. Which is not to say it’s not a great feature for Amazon sellers. But it could be a whole lot better in terms of providing customization and brand promotion. Fortunately, FeedbackWhiz has an easy-to-implement solution that combines what’s good about Amazon’s Request a Review button with the benefits of automated email personalization, and without need of a browser extension.