Amazon is THE place for a good deal, so why not excite your buyers with something a little more special than just a sale price?
Amazon promotions are a great way to increase sales on an entire line of complimentary products or on just one item. To learn how to succeed with a temporary promotion on Amazon, read on.
Amazon has three different types of promotions:
- Money Off: This promotion works by incentivizing customers to buy more products from your brand in order to receive money off of their total (either a percentage or a specific dollar amount)
- Buy One Get One: Customers can receive a free item if they meet the qualifications–note that customers will have to add that item to their cart to receive it, as it won’t automatically be added if they qualify
- External Benefit: You can offer customers some other type of benefit to be received after the order, such as membership to a private online community or an instructional video