Guest blog by Chris Dunne from FeedbackExpress
When it comes to selling on Amazon, reviews matter.
According to a study by BrightLocal in 2016, 84% of us trust online reviews as much as personal recommendations and 92% of consumers read online reviews for local businesses.
With statistics showing that a mere 5% of customers that make a purchase on Amazon leave feedback—having a process in place for collecting feedback and dealing with negative feedback is crucial for all sellers, particularly established ones.
Feedback on Amazon is ranked from 5-star (excellent) to 1-star (awful).