Guest post by Chris Dunne from FeedbackExpress
According to BrightLocal, 79% of us trust online reviews as much as personal recommendations and 91% of consumers read online reviews for local businesses.
This is why product reviews are so vital for private label sellers on Amazon — they are a silent force that help drive sales and increase conversion rates.
Positive product reviews provide social proof and build consumer trust — potential buyers (and Amazon) can see you’re selling a quality product which people are happy with.
Product reviews on Amazon also help improve your product visibility, making it easier for buyers to find your products and boosting sales.
How to generate more product reviews
Firstly, (as I’m sure many of you are aware) it is against Amazon’s terms of service to offer incentives for product reviews. Don’t do it, it’s not worth it. If you get caught (and you will eventually), you’ll lose your selling privileges.
In Amazon’s words, “You may not intentionally manipulate your products’ rankings, including by offering an excessive number of free or discounted products, in exchange for a review.”
Amazon encourages you to request reviews but any attempt to manipulate reviews is prohibited. This includes asking for a positive review or providing incentives for reviews.
Getting product reviews on Amazon requires patience, but ask for reviews consistently and with the right message at the right time—the rewards can be considerable.
Here are typical engagement rates for Amazon sellers: