Maybe you’ve launched a couple products on Amazon before, and you want to stay current with the best strategies for your next launch. Or maybe you’re launching a product for the first time and you want to avoid newbie mistakes. Either way, you’ll learn something in this post, which helps you learn how to market your private label or branded product on Amazon.

What your Amazon product launch should include

Developing the right timeline for your Amazon product launch will be determined by your experience and how much time you can devote to this new product. However, the main features of your product launch remain the same. You need to include:

• PPC traffic
• Organic traffic
• Listing optimization for conversions
• Listing optimization for SEO traffic
• Quality photographs that contextualize and sell the product
• Review request campaign (product insert or email request)

The basics of launching a product on Amazon

This is a quick overview for the newbies (skip this part if you’re experienced). The benefit of launching your ecommerce product on Amazon, instead of a Shopify or BigCommerce website to start, is that you gain access to customers of Amazon.com, estimated to be 300 million.

There are an estimated 2 million sellers on Amazon. For any product, there are thousands of search results.

The search term “ice cream scoop” yields 4,000 results.

At the most basic level, you have two core strategies when launching your product:

1. Try to show up on page 1 of Amazon search results
2. Try to get external traffic to come to your Amazon product listing directly and buy your product (without searching for it first)

Within those two main strategies, there are of course other strategies.

Try to show up on page 1 of Amazon search results:

• Organic ranking (optimize your listings for search terms)
• PPC traffic (spend on Amazon ads for relevant keyphrases)

Try to get external traffic to come to your Amazon product listing directly and buy your product:

• Social media marketing
• Email marketing
• Content marketing, including blogs, videos and webinars

And yes, within each of those strategies, things get complicated.

Your task list for a successful Amazon product launch

So which core strategy should you choose? Try to rank in Amazon search or build up external traffic?
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E-commerce Marketing means selling the products and services electronically which helps in driving action and awareness towards the business. In the past few years, E-commerce based enterprises have shown rapid growth with increasing returns. There are many ways where Amazon can attract its customers to facilitate online purchases such as digital content, search engines, social media, and email campaigns. 

ECommerce marketing services are expected to grow as internet penetration is increasing in developing markets. Nowadays, online traffic is created by smartphones and tablets also resulting in increasing e-commerce revenues. 

The latest product releases, special offers, and discount plans are tracked by consumers in real-time, and a one-touch buying choice has triggered an explosive increase in eCommerce. Amazon needs to separate its brand from rivals to raise product recognition and gain potential buyers. 

Online customers spend a lot of time searching until they make a buying decision. If Amazon offers customers the knowledge they are searching for, then the customers will have the confidence in buying products from Amazon and this will eventually help in becoming a more effective Amazon seller. 

Top eCommerce marketing services

In today’s digital era, it’s simple to set up an online store but it’s hard to catch the interest of shoppers and turn them into loyal customers. With the below top 10 marketing services, you can optimize the search scope and turn your store into an online shopping leader.

Shoppers devote more time than ever finding the items they want to purchase and these e-commerce marketing plans will strive to reach the interested consumers at any point in their research starting from product exploration to feedback and comparisons. This can be done by a cohesive e-commerce marketing approach that involves the following services: 

1. Web development services

Websites are the first interaction platform for shoppers with sellers. There are different types of shoppers, so as per the research customers’ demands for simple websites and frictionless shopping experience.  Your eCommerce website has to be immediately available by on-the-go solutions such as a handheld app or a voice assistant. 

Web development services make things appear at the click of the button and the most important factor is that the websites are secure. This enables the process of safe payment gateway and also has search functions related to products along with the product filtering options. 

2. Graphic Design Services

Graphic Design services create a series of images, visual communication design that includes producing visual elements that can express your brand narrative, establish a brand identity, and make a clear impression. This is the first step you can take when implementing your eCommerce marketing campaign. 

A detailed strategic review would define the capabilities, vulnerabilities, risks, and opportunities in the retail store from an eCommerce marketing viewpoint. The graphics provide actionable information to help you to rectify the gaps and get ahead of the competition.  

3. Content Marketing Services

Content is the most powerful business tool as your content can engage the users and this leads them to become a buyer. Content marketing has become a vital part of the eCommerce marketing campaign for any company. 

A successful eCommerce marketing strategy is a cost-efficient and reliable way to generate visitors as well as new business leads. It also has the potential to create excitement for the consumer and to develop the company into a name. Creating engaging web content is also a struggle because you have to grab the attention of web readers.  

4. Video Marketing Services

Promote your product using video marketing services. These services are the leader of eCommerce marketing services. Videos can easily engage the users for a longer time as the videos with the word “review” in the title had more than 50,000 years of smartphone playtime alone, and internet searches for “product reviews” rose by more than 35%. By 2019, the video will account for 85 percent of internet traffic in the United States. Therefore, Videos enhance the website and it has the ability to distinguish your brand.  

5. Search Engine Optimization (SEO) Services

To get more sales and repeat purchases, start the online search engine experiences. You can grow your long-term reputation in the eCommerce marketing sector and get more web visitors, leads through search engine optimization (SEO) services. 

Consumers look for the products, products related query which appears at the topmost organic search results. SEO helps in improving the organic rankings of your companies and these good rankings help your website to appear in the top results on Google, Yahoo, and Bing.  

6. Pay-Per-Click Advertising (PPC) Services 

Pay per click is a perfect way to bring more buyers on the website and generate more leads. When you hire adnabu for PPC management, it will run entirely from keyword exploration to bid management, from ad creation to ad split testing, from pay per click request monitoring to landing page optimization. 

These experts help the company to make your product stand out from the others with Amazon advertising. You can get in front of the consumers with Google PPC shopping to search for ads. We take care of it and report the findings to you on a monthly basis. 

7. Affiliate Marketing Services

Affiliate Marketing is one of the cost-effective and efficient services to generate online revenue. Affiliate marketing services are a kind of referral program which gives the payout to those who refer a potential client or generate leads for your site. 

The more customers who promote the business, services, or goods digitally, the most effective your website would be. In fact, affiliate marketing is a sales force paid on the basis of their success. Creating an affiliate marketing plan will allow you to concentrate your resources on other facets of your company. 

8. Email Marketing Services

Email Marketing is another cost-effective way to expand your e-commerce business. You can email new buyers and promote your website orders and attract them to repeat the orders. This is one of the most successful types of e-commerce marketing, it has an ROI of 4.4 percent. Various promotional offers, mail, newsletter, new product launch, and much more information can be sent to the qualified customer base easily. 

9. Conversion rate optimization services

Conversion is the lifeline of an online company as it determines the ability to push customers to complete a sale. Stimulating sales will then become the prime focus of the vendors, and they must make the utmost efforts to do so. 

Conversion Rate Optimization is an internet marketing technique aimed at turning guests to customers. This includes the optimization of the company platform to improve sales. The program also includes the enhancement of user interface and functionality, as well as the creation of the trust. 

10. App Development Services

App development services create a smartphone app without getting into complex coding techniques. It’s quick to build and retain. For consumers, it provides the ability to buy quicker, social network connectivity and networking, quick payment options, provides a nice interface with the guests, and safe payment options. It also lets you pass a report providing details about the actions of your customers, what they’re looking for, how much time they waste, and many more.  

Conclusion 

In this article, we provide all the information you need to build an eCommerce marketing strategy that you can use to grow your company and achieve your goals successfully. There is no “magic solution” when it comes to creating brand recognition and boosting e-commerce revenue. 

 Additional resources on eCommerce marketing

1. What is eCommerce Marketing? and the right way of doing it!
2. Top eCommerce Marketing Automation Ideas (to use in 2020)
3. eCommerce Marketing Strategies that work (even) in 2020
4. How to do Conversion Rate Optimization to your shopify store?
5. 19 eCommerce Marketing Trends that are Dominating 2020

Guest Post by AdNabu

AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running the search, shopping, or display campaigns in Google Ads, Their software will be able to increase your sales. Sign up today for a 14-day free trial.

Hey Amazon sellers! As you well know, there are a lot of amazing tools that can help you when it comes to FBA. From product research to keyword research…from listing optimization to inventory management…there are many software systems you can use to grow your Amazon business.

The options are overwhelming!

Not to worry. We’ve polled our customers to find out which Amazon FBA SaaS tools really make a difference. To find out what tools our customers can’t live without, keep reading.

Read our “5 Best” Series to discover more resources for Amazon sellers:

• 5 Best Podcasts
• 5 Best Books
• 5 Best Blogs
• 5 Best Conferences

And now, onto the tools!
[Read more…]

Whether you’re a new Amazon FBA seller or an experienced seller, combing through numerous articles online isn’t enough to teach you how to run a business or learn best practices for selling on Amazon. Podcasts, however, are one of the most effective ways to learn.

Audio content is a great way to learn new skills and strategies during a long drive or even while doing the dishes.

Listening to podcasts is a great way to leverage the experience of Amazon seller who’ve made the mistakes, tested processes and achieved success.

And of course, as an FBA seller, you’re looking for skills and strategies that will help you grow your business.

Here is our top selection of podcasts for Amazon FBA sellers that were created by sellers. Because private labelling is a whole lot more complicated than retail arbitrage (yes, arbitrage is a skill, but building a brand is a skill on a different level) most podcasts are aimed at sellers with bigger, long term business needs like branding, advertising, and possibly multi-channel selling.

1. The Amazing Seller Podcast

Regardless of what content Scott Voelker has planned for his show, when big news happens, he pivots quickly so that his listeners can get the best insights. When Amazon announced that it was no longer ok within their TOS to give away products for free in exchange for reviews, The Amazing Seller Podcast didn’t buy into the panic. Instead, Scott had the CEO of the now reimagined ReviewKick on the show to share what he learned directly from a phone call with Amazon attorneys.

In addition to interviewing quality guests, Scott holds Q&A sessions multiple times per month. If you have a question, you can easily record it on the Amazing Seller site.

Find the podcast here.

2. The Ask Jordan Podcast

Unlike most podcasts, which are often upwards of 40 minutes long, the Ask Jordan Podcast is made up of 8 – 20 minute long responses to questions that host Jordan Malik has heard from sellers in person and online. You’ll find nitty gritty details and advice for both arbitrage and private labelling, alongside entrepreneurial motivation and the inspiration needed to help you succeed.

Jordan is just as likely to cover why sellers shouldn’t get discouraged or compare themselves to other sellers as he is to divulge tips for thriving during Q4.

Find the podcast here.

3. FBA All Stars

With ample cuss words but no BS, Matt Ward gives FBA advice to you straight. He’ll do everything from rant on why money-making e-courses are so lame to interview business coaches and consultants whose on-air advice is nearly as good as a private session.

Like many FBA sellers who create content for other sellers, he seems to be doing it for the sheer joy of sharing his experience. Matt covers primarily tips for large scale, private label sellers with 7 figure goals. He goes into details about his own business’s successes, always framing it into actionable advice for sellers.

Find the podcast here.

4. The Private Label Podcast

On The Private Label Podcast, Kevin Rizer puts out multiple, high quality episodes each week, and as you might have guessed, his content is the place to turn if you’re building a profitable private label business on Amazon. The whole point of his show is that you’re not just creating a business, you’re creating a brand. The beauty of private labeling is that the successes can last beyond individual products as you build up brand trust.

Kevin is known for the quality of his guests, and primarily interviews successful sellers, CEOs of companies that work within the great Amazon seller industry, and entrepreneurs who’ve had success with other types of ecommerce. There’s good, honest advice delivered humbly in just about every episode. You can also ask Kevin a recorded question directly on his site.

Find the podcast here.

5. AM / PM Podcast

Why do most people start building businesses out of their garage? Because they’re trying to break out of hourly or effort based income. The name of the AM / PM Podcast is inspired by helping people scale business that make money in every hour of the day (including while they sleep).

He covers brand building and marketing for private labeling on Amazon FBA. Interspersed with longer interviews, Manny Coats includes short episodes about his personal successes with FBA and real life stories. His inner network includes FBA sellers doing 7 or 8 figure sales EACH MONTH (whoa!). Sometimes he interviews successful sellers, and other times he shares things he’s learned during conversations with them at networking events. Plus, he goes into his own business stats in terms of orders and sales.

Find the podcast here.

6. AMZsecrets

Launched by David Aladdin, Amz Secrets features monthly guest podcasts from successful FBA sellers and entrepreneurs. The target audience are experienced sellers rather than beginners still learning the rope.  You can listen to the podcast here.

7. Seller Sessions by Danny McMillan

Danny McMillan, is a veteran FBA seller and host of the Seller Sessions Podcast. If you’re looking for no-BS advice and expert discussion about new trends in the industry, this podcast is for you.

Danny offers more advanced tips for FBA sellers looking to take their business to the next level. He also hosts the annual Seller Sessions Live for Amazon Sellers in the UK, alongside expert online marketers and some of the best speakers.

You can listen to his podcast here.

Check out the first post in our “5 Best” Series:

The 5 Best Blogs Created by (and for) Amazon FBA Sellers

Learn more about our reimbursement solution or sign up.

While it would be easy to leave customer service completely in the hands of Amazon, creating an outstanding experience for your customers and a memory of your brand does require a little more effort.

But sadly, you can’t scale if you spend all your time dealing with emails. So, who can you rely on to handle customer service as an Amazon seller?

Outsourcing support may sound scary, especially when you hear horror stories about terrible customer service from Amazon. However, you can reap the benefits of an affordable Amazon customer service when you set it up correctly.

1. Know what you don’t need to outsource

Knowing what you don’t need to outsource is key to saving money as an Amazon seller. When you enroll in the FBA program, you enjoy services like:

• Shipping and logistics for Amazon orders
• Management of returns
• Customer service management
• Storage space for your products
• Fulfillment of orders from other channels

2. Consider which customer service tasks you need help with

While Amazon FBA provides customer service management, there’s a ton of activities sellers have to manage. 

Here’s a list of tasks you’re responsible for when using Amazon FBA:

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If you’re going to start shipping products from China to the US by sea, you might have noticed just how complex it is: dealing with customs, coordinating schedules, handling shipments from the manufacturer to the Chinese port and then the Chinese port to the US port, and then to the Amazon warehouse.

A freight forwarder who’s experienced in getting products to Amazon FBA can help you organize all of this. 

What is a freight forwarder?

A freight forwarder is a person or company who handles the transportation of products from one location to another. They work as an intermediary between the company who owns the inventory and the shippers, so that the entrepreneur or business executive doesn’t have to handle the complex negotiations and documentation required, especially internationally. 

What does a freight forwarder do?

Ultimately, a freight forwarder makes it possible for companies to import or export products without as much hassle, and of course they charge a fee for their work.  Freight forwarders provide their clients with several services. 

• Customs clearance
• All documentation and paperwork required for exporting and importing
• Storing shipments while they wait to be picked up by the next shipper (for example, storing something after it arrives at port, before Fedex takes it to the Amazon warehouse)
• Packing inventory if needed
• Purchasing any needed insurance

They may also provide additional services that ecommerce companies need. 

When do you need a freight forwarder for Amazon FBA?

Not every Amazon FBA seller needs a freight forwarder. If you’re a new seller, you’re likely ordering a small amount of inventory each time, maybe 200 – 600 units. It is better for you to arrange shipping by air because it is simpler to organize, and usually doesn’t require the use of a freight forwarder. 

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Editor’s note: the following is a guest post from Ecomengine. 

If you’re not using the right tools, inventory management can be an exhausting and potentially costly process. Whether you’re just starting out or have become a high-volume seller, relying on a robust Amazon inventory management system can save you time and money. 

There are a lot of options out there, so it might be hard to know which one is right for you. Here’s one big hint, though — you need to ditch the spreadsheets! In this article, we’ll discuss some of the key features you should be looking for in an inventory management tool as an FBA seller. 

Monitor Product Costs

How much does it cost for you to stock or create a product? You need to be very familiar with your out-of-pocket expenses every single time you add an item to your inventory. As an Amazon seller, you need to expect fluctuations in your costs — but you also need to keep track of them. 
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