Source – Photo by Petrebels on Unsplash

Just how important is Amazon inventory management? Well, you’ll be surprised at how it affects your business on a larger scale.

“Out of stock.”

“Currently unavailable.”

“Item not available.”

These words frustrate customers and cause sellers to panic. Now, visualize this.

Your Amazon store inventory has run out, but customers were expecting to buy from you. Or your stocks run out during Black Friday, Cyber Monday (BFCM), or Prime Day.

What happens next?

That’s lost revenue right there and then. 21% to 43% of shoppers will just head over to another store to find a similar item.

Running out of inventory will eventually snowball into a business issue. This is why inventory management should be top of mind for every Amazon seller.

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Amazon has become so much more than just a simple marketplace. With more than 197 million people visiting per month, eCommerce sellers must work to ensure that their Amazon listings work effectively.

One thing’s for sure, though. Standing out on Amazon will lead to success and growth for your brand. However, this doesn’t come without challenges. There has been some feedback about Amazon listings not working or Amazon listings not showing up. Some listings show up all the time in search, increasing their chances of being sold compared to others that don’t show up at all.

So how can eCommerce brands increase their chances of showing up and generating revenue?

Amazon listing optimization is one way.

With the right strategies and guidelines, your Amazon listings can go from not showing up to being your primary driver of sales.

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If you’re a budding eCommerce brand and you’re not yet on Amazon, you’re missing out. You’re missing out on potential revenue that an Amazon store brand can generate for you.

Take a look at these numbers from Amazon:

• Amazon has more than 300 million active customer accounts and more than 1.9 million-selling partners
• Independent third-party sellers in Amazon stores increased sales by more than 55% from April 2020 to January 2021
• In Europe alone in 2020, small and medium-sized businesses were able to sell more than 1.8 billion products in Amazon stores

Amazon Stores is a free DIY solution that allows sellers to set up their own brand stores right inside Amazon.

Source: Amazon

As long as you are registered on Amazon’s Brand Registry, you’re welcome to try out Stores. Sellers can even create custom layouts or choose from the available templates.

Right now, there are more than 300,000 sellers currently using Stores. After all, it’s convenient and you get access to Amazon’s customer base.

But how can your brand stand out among the 300,000 other brands?

The answer—a strong Amazon branding strategy.

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