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Branding Tips for Amazon Sellers: Stand Out in Your Go-To Channel

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So many Amazon Sellers focus on retail arbitrage and retail arbitrage only. While shopping for clearance items and reselling them can be a great source of revenue, it locks you into what you can buy and sell that month. If you’re ready to create an Amazon business with true longevity, then you need to create a brand.

Here we’re covering tips for custom products and white labeling–whether you have a branded product available on Amazon already or are just getting started and leaping out of retail arbitrage for the first time.

Get out of a product mentality

The first step to creating a recognizable, meaningful brand is to think more holistically. Most Sellers think only about the individual products.

How much can I buy it for?
How much can I sell it for?
How many can I find?

When you operate your Amazon business only on that granular level, you inhibit your own growth. Instead, try adopting an audience mentality. This means that you’ll start asking yourself questions about what your audience wants and needs.
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How to Increase Your Amazon Conversions

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On the Refunds Manager blog, we’ve already talked about how Amazon Sellers can improve SEO, but what about CRO?

For those of you not familiar with that bit of marketing lingo, it stands for Conversion Rate Optimization and it refers to the steps you can take to improve conversions (increase purchases) on your product pages.

While SEO entails getting traffic to your page, CRO means controlling what that traffic does when it gets there.

Increasing your conversion rates on your Amazon products won’t just make you more money in the short term, it will also increase your chances of winning the Buy Box–because Amazon wants to show customers the products that sell–and so will increase your profit in the long term too.

Pro tip: only use CRO techniques on your branded product pages or for products that you own more than 95% of the Buy Box. Otherwise you’ll drive up sales for someone else!

Strengthen your value proposition

This tip applies to branded items specifically. Let’s say there are tons of noise-limiting headphones for children on Amazon being offered by several different brands. All of them are colorful, comfortable, and safe for young children to use. And they’re all right around $20.

What could possibly make yours stand out?
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7 Social Media Tips for Amazon Sellers

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As an Amazon Seller, you want to do everything you possibly can for your business to succeed. No matter what business you start these days (from a mom-and-pop ice cream shop to an enterprise level software company), someone will tell you to jump on social media.

While it might seem that social media marketing exists only to sell social media marketing, there are some key benefits to using it strategically to build your Amazon business.

Follow these tips to see not only increased brand awareness, but better Amazon product conversions.

Know whether or not social media makes sense for your Amazon business

You’re an Amazon Seller. Your number one channel is Amazon–where customers migrate to all day long without you telling them to. Do you really need to do social media?

Probably.

Roughly $88,000 is spent on Amazon every single minute, and to have a shot at some of that revenue, you need to take a multi-pronged approach that includes traffic to your page from Amazon search, Google search, and both paid and organic social media traffic.

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eCommerce Solutions: Insights for Online Sellers

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Ready for real success stories with actionable advice (told by a leader in providing solutions for international businesses)?

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WorldFirst’s latest edition of their digital glossy–eCommerce Solutions: Insights for Online Sellers–has just been released. Inside you’ll find tips for expanding ecommerce businesses and selling oversees, how to grow a $1M Amazon business to a $10M Amazon business, how to maximize Amazon profits, and ways to avoid getting suspended by Amazon.

RefundsManager CEO Justin Jacobs has an article on page 15 and the other articles specific to Amazon sellers start on page 11 and 17. For ecommerce retailers with global ambitions, you might want to devour the whole thing.

Grab the full magazine here.

Multiple Sellers of the Same Item? What That Means for Amazon Sellers Using FBA

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Ignorance is bliss. Well, not when it comes to using Amazon FBA to sell a non-unique item. For certain hot items (say Princess Elsa dress up shoes, for example) there can be 40+ different sellers.

Here, we’re covering the opportunities and the downfalls when it comes to multiple Amazon sellers of the same item.

The Buy Box is everything

Of the sometimes dozens of Sellers for a single item, the customer is most likely to buy from whoever Amazon recommends in the Buy Box.

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Most customers will use the “Add to Cart” option, which typically shows Sellers whose merch qualifies for free shipping. Sometimes, customers will click on one of the other three options (if they want to pay a lower price + shipping because they aren’t going to buy anything for this order). But as for the other 37 Sellers not on this page? Forget about it.
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How Monitoring the Amazon FBA Calculator Can Generate More Reimbursements

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Outsourcing your warehousing and fulfillment so you can source great products isn’t just a dream life for many Amazon Sellers, it’s a business model. One of the first things you learn about when you discover FBA is the revenue calculator.

The Amazon FBA revenue calculator can look a little overwhelming at first glance when you see all the data fields, but it is incredibly simple to use.

What is Amazon’s FBA calculator?

The Amazon FBA calculator gives you a good estimation of your profit margin to see if a custom product is worth selling. Or, it can give you an exact estimation of your profit margin if you’re planning on selling something that is already offered by another Amazon Seller. Maybe you’re wondering if you could source something for cheaper and by extension sell it for cheaper than another Seller? The Amazon FBA calculator is where you’ll find out if the effort is worth the potential profit.
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3 Things Every Amazon Seller Must Know About Getting Reimbursed by FBA

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3 Things Every Amazon Seller Must Know About Getting Reimbursed by FBA

Once you’re well past the nerves and excitement you feel as a new Amazon FBA seller and have stocked your inventory, made some profitable sales, and started to focus your energy on improving your seller rank, you might be wondering what else you can do to create a more profitable business.

It’s challenging to estimate how much inventory Amazon loses or damages, but it often exceeds 1%. Sometimes you’re not properly reimbursed as promised.

Whether you are reselling sourced inventory you bought on clearance or having FBA handle your own branded product, there’s something you never want to do: leave money on the table.

Well, you never want to leave money on the table in general, right? Right. FBA is a pretty sweet deal. Amazon offers to take the blame for so many issues like shipping damages and lost items. And while it might feel like they’re just being nice, you have to remember that you are paying for the high level of service with your commission fee.

Amazon tries to deliver on their promises and make sure you’re getting back money that you’re owed, but mistakes happen.

Tracking these mistakes is a process that can be tedious or easy–depending on how you approach it.

1.Inbound shipment issues are the easiest to track

One of the quickest and fastest ways to get reimbursements as a Seller using FBA is to pay attention to inbound shipment discrepancies. You should track this every week or every other week, depending on how often you ship to Amazon.

When you login to your Amazon Seller Central, all you have to do to get started hunting for inbound shipping issues is to head to the Shipping Queue. For any case that is closed, check if the column on the left is higher than the column on the right–meaning that Amazon received fewer units than what you shipped to their warehouse, or they received them but later deemed them unfit for selling.
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Steps You Can Take to Show Up in Amazon’s Buy Box

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Steps You Can Take to Show Up in Amazon’s Buy Box

Updated November 30, 2017.
While it might sound like something fun you can just jump into, Amazon’s Buy Box is actually an incredibly complex algorithm that can make or break your success as an Amazon seller.

The Buy Box is basically the Add to Cart button, and if you’re an Amazon Seller, that’s where you want to be on the product page. Amazon’s algorithm chooses which seller will show up here. Amazon’s main goal is to sell products, so they award it to the seller with the best success (and the best chance of making more sales).

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So, here’s how it works: You rent the buy box for a period of time. It’s a share, not something you own at all times. What percentage of time you rent it is what you want to improve. But of course, to be successful with your efforts, you have to be strategic.

Choose the right segment of your catalog to focus on at the right time

An Amazon seller’s work is never done. If you have a high share of the Buy Box, say 95% or even higher, you still have to protect that by increasing your conversions of that product.

But if you have a low share on a certain product, then you shouldn’t focus on increasing conversions of that product for someone else. Instead you’ll be concerned with upping your share. So, the very first thing you have to understand about the Buy Box is that you will approach it based on where you currently stand for each listing.
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15 Disputes Refunds Manager Can Handle for Amazon Sellers

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You know exactly how important it is to protect your profit margin as an Amazon Seller, but how excited are you about actually reviewing potential Fulfillment by Amazon mistakes every single week? Even if you understand that there are a lot of opportunities to get back the money that is owed to you, it can be hard to commit to a process for discovering these issues (and fit into your daily grind).

Refunds Manager finds Fulfillment by Amazon mistakes, files the claims with Amazon, and helps you get your money back with no payment or fees up front.

If you’ve filled out your own claims before and are wondering if we can handle them in the future, here’s a list of everything we can attempt to get FBA refunds for on your behalf:

1. Items lost or damaged in the Amazon warehouse

While we know that Amazon does their best to handle all merchandise with care, things happen. Items can be dropped and broken, or simply misplaced. We ensure that every item is accounted for and open up claims where we find discrepancies.

2. Items destroyed by Amazon without permission

Sometimes, Amazon is forced to destroy items that are deemed unsellable. Maybe the customer damaged the item or it was damaged during shipment and is not in a state that is suitable for a resell. When that happens, Amazon will destroy the item and refund for you it.

But sometimes, the refund never comes through. We check destroyed items against debits to your account.
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How to Recoup Your Losses as an Amazon Seller

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If you’re an Amazon FBA seller, you know the conveniences and benefits it provides. Amazon acts as your virtual storekeeper, inventory manager, and cashier. They take orders on your behalf, interact with customers, and handle payments, shipping, and returns. FBA sellers get other perks too, including Amazon Prime privileges, lower shipping costs, and better Buy Box statistics. Of course, you pay a percentage of revenue for these services, but the value you get is worth the money.

All you do is ship them your merchandise and Amazon handles storage, shipping, and customer care. They take the backend of selling off your plate.

Challenges faced by FBA Sellers

Despite these benefits, FBA Sellers have their share of challenges. Because Amazon does the legwork when it comes to inventory, sales, payments, and returns, and you’re hundreds of miles away, it can be hard to track Amazon’s mistakes, oversights, and wrongful or forgotten charges, which can add up to thousands of dollars in losses.

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