Amazon Review Request Templates
As an Amazon seller, gathering customer feedback is crucial for improving your product listings, building trust with future buyers, and increasing sales. Amazon’s marketplace has become more competitive, and obtaining positive feedback can give you an edge. It’s important to ask for feedback in a way that complies with Amazon’s updated guidelines, ensuring your account remains in good standing while maintaining positive relationships with customers.
Did you know that 7 out of 10 customers will leave a review if you ask, and 80% of reviews originate from follow-up emails requesting shoppers to provide feedback on their purchases? Reviews are the lifeblood of a successful eCommerce platform. For Amazon FBA sellers, using a well-crafted Amazon feedback request template is an effective way to encourage positive reviews and feedback from customers. While the casual Amazon customer might purchase without looking into details, dedicated Amazon shoppers (especially those who love to leave feedback) will certainly be reading the most recent comments and comparing Amazon FBA sellers.
More positive reviews result in a higher seller rating, increased Buy Box percentage, and, consequently, more sales. If you’re struggling to get more product reviews, these updated feedback request templates can help Amazon FBA sellers ask for reviews without violating Amazon’s strict policies.
How to Request Feedback on Amazon
Amazon has updated its guidelines for requesting feedback in 2024 to ensure that sellers maintain professionalism and avoid violating its strict policies. Here’s what you need to know:
Approved Ways to Request Feedback:
- Use Amazon’s Built-in Request a Review Button:
The easiest way to request feedback is by using the “Request a Review” button available in Seller Central. This feature sends an Amazon-generated message to the buyer, ensuring that it adheres to Amazon’s guidelines. - Automated Messaging Through Amazon’s Buyer-Seller Messaging System:
You can still contact buyers using Amazon’s messaging system, but be careful not to include prohibited content, such as asking for only positive feedback or offering incentives. Keep your message neutral and compliant. - Packaging Insert or Slip:
Amazon allows sellers to include a small feedback request on their packaging slip or insert. It’s important that this request is neutral and doesn’t violate any guidelines. The insert should only encourage a customer to leave honest feedback without any form of persuasion or incentivization.
Amazon’s Sample Text
While Amazon still provides basic sample text, they encourage sellers to personalize their messages (within the allowed limits). A standard message could look like this:
“Thank you for purchasing our products on Amazon.com. We strive to offer you the best value and service possible. Please take a moment to rate us as a seller on the Amazon website.”
While this message complies with Amazon’s policies, it lacks the human touch. Personalizing your feedback request while maintaining compliance can yield better results.
Tips for Success
- Be Human, Not Robotic:
Avoid using generic language or sounding too formal. Personalization can help increase response rates. Ensure you use the customer’s first name and mention the product they purchased. - Timing Matters:
Send feedback requests after the customer has had some time to use the product. This ensures they’ve formed an opinion and are more likely to leave a thoughtful review. - Use Professional Tools:
Tools like FeedbackWhiz or Helium10 now have features that help automate compliant review requests, saving you time while ensuring compliance with Amazon’s policies.
Following these updated strategies will help you stay in Amazon’s good graces while effectively requesting feedback from your customers.
Updated Feedback Request Templates for 2024
Below are four updated feedback request templates that align with the latest policies. Use them to encourage your customers to leave feedback while staying within Amazon’s guidelines.
1. Product-Specific Request (Post-Delivery)
Amazon allows you to ask for feedback once the product has been delivered. Here’s a simple template for doing so:
Subject: How Was Your Experience With [Product Name]?
Body:
Hi [Customer’s First Name],
We hope you’re enjoying your recent purchase of [Product Name]. Your feedback is incredibly important to us and helps us improve our products. If you’re satisfied with your order, would you mind taking a minute to leave feedback on your experience?
[Insert Link to Feedback Page]
Thank you for your support!
Best regards,
[Your Name/Your Store Name]
2. Follow-Up Reminder (For Engaged Customers)
A gentle reminder can go a long way, especially for customers who may have forgotten to leave feedback after their purchase. This email is for those who engaged with your product or customer service.
Subject: We Value Your Feedback!
Body:
Hi [Customer’s First Name],
We noticed that you’ve had some time to use your [Product Name], and we would love to hear your thoughts! If you have a moment, could you please leave us feedback? It helps us provide the best service and quality for customers like you.
[Insert Link to Feedback Page]
Thank you for being a valued customer!
Best regards,
[Your Name/Your Store Name]
3. Customer Support Follow-Up
If you’ve had to provide support after the purchase (e.g., answering questions or resolving an issue), this can be a good time to request feedback, as you’ve already established rapport with the customer.
Subject: How Can We Help You Further?
Body:
Hi [Customer’s First Name],
Thank you for reaching out to our customer support team regarding your recent purchase of [Product Name]. We’re glad we could assist you and would appreciate it if you could share your experience with other Amazon shoppers by leaving us feedback.
[Insert Link to Feedback Page]
Thanks again for choosing [Your Store Name]. We’re always here to help!
Best regards,
[Your Name/Your Store Name]
4. Loyal Customer Feedback Request
For customers who have purchased from your store more than once, highlighting their loyalty can encourage them to leave a positive review and strengthen your relationship.
Subject: You’ve Been an Amazing Customer!
Body:
Hi [Customer’s First Name],
We’ve noticed you’ve purchased from us multiple times and wanted to extend a heartfelt thank you! We truly value your loyalty and would be grateful if you could take a moment to share your experience with other Amazon shoppers by leaving us feedback.
[Insert Link to Feedback Page]
We look forward to continuing to serve you!
Best regards,
[Your Name/Your Store Name]
Mixing templates for maximum success
Notice how the above example also has some elements of “The Let Us Fix it First” template? There’s a reason for that. You’ll likely want to pick a couple elements to bring together for the perfect template.
You can test what works, the type of responses you receive, and also make some guesses based on your product and who its target customer might be. No matter what, be brief and polite.
You can manage your Amazon feedback requests by automating them and reusing your most successful template.
Best strategies for getting Amazon reviews
It’s so important to take a multi-pronged approach to getting reviews for your Amazon products.
- Product inserts – Use a half sheet of paper or postcard to request reviews with each and every delivery. You can write something like, “Our small, family-owned business relies on your reviews. We would be so appreciative if you could write us a review on Amazon. Just go to your order details page, and click “Write a product review.” If you’re not satisfied with the product, please email us instead at [email protected] and we’ll take care of any issue!”
- Email – You can use any of the Amazon feedback templates above in your emails.
- Social media – On social media you can do a review request post every quarter on your main feeds and every month in your stories. You might write something like, “Reviews help us more than you know! If you love our products, take a moment to review your recent order on Amazon!”
Key Reminders as we head into 2025:
- Comply with Amazon’s Guidelines:
Amazon’s rules for requesting feedback are more stringent than ever. Ensure your messages do not offer incentives for reviews or suggest a positive rating. For more information on Amazon’s feedback and review policies, refer to Amazon’s Customer Product Review Policies Q&A page. - Timing Matters:
Request feedback after the customer has had enough time to use the product but not so late that they forget about the purchase. - Personalization:
Customize your feedback request by using the customer’s first name and the specific product they purchased.
By using these updated templates, you can encourage your customers to leave feedback while staying within Amazon’s guidelines. If you’re looking to further optimize your Amazon business operations, Refunds Manager can help you recover lost funds from chargebacks and reimbursements, ensuring your business thrives into 2025.
Ready to Optimize Your Amazon Business?
Getting more reviews and maintaining a strong seller rating is crucial for succeeding on Amazon. If you’re struggling with lost inventory, chargebacks, or reimbursement claims, Refunds Manager is here to help. We specialize in helping Amazon sellers recover lost funds and optimize their business operations. By allowing us to handle these back-end issues, you can focus on what matters most: growing your business and providing an exceptional customer experience.
Curious about how RefundsManager can streamline your business processes for handling FBA returns? Learn more here.
