Refunds Manager Blog

When it comes to advertising an Amazon listing, most sellers think immediately about Amazon PPC. Customers who are inside Amazon’s platform are looking for products and are ready to buy, so why go outside that platform and advertise elsewhere?

Facebook advertising offers some unique benefits, like extremely advanced audience targeting, and the fact that you’re sending people directly to your page, without the competition of similar Amazon products.

If you serve your product to the right audience at the right price, you can drive immediate sales. These customers may be more likely to purchase right away than shoppers who were searching around and comparing similar products.

Here are strategies to help you master Facebook advertising as an Amazon seller, specifically.
[Read more…]

It’s a jungle out there. The jungle we’re referring to is the Amazon jungle that helps you pay your bills. If you’ve been selling even for a little while, then you’ve heard about hijacking—a feared result of selling on Amazon.

Unfortunately, hijacking seems to be a growing problem. Hijackers simply want to make as much money from your listing as they can for as long as they can. It is not a longterm strategy. Luckily for sellers playing the long game, the branding and marketing tactics that can help you increase sales can also help protect your listings.
[Read more…]

Amazon receives nearly 200 million unique website visitors each month in the US alone. There are millions of customers entering searches into the Amazon search bar and making purchases every day.

That’s a whole lot of opportunity for third party sellers.

How can you really take advantage of this opportunity and maximize your sales? Your product launch strategy, the health of your account, how you manage inventory, your seller ratings and your product reviews can all come into play.

But there’s one simple thing at the center of it all: your Amazon product pages, or product detail pages as Amazon calls them.

These are the pages that actually make the sales. You need to make sure that customers are finding your pages, and once those pages have been found, that they convert well.

Here are the top tricks to mastering Amazon product pages.
[Read more…]

Editor’s note: This is a guest post by Volo Commerce.

Amazon can be a cut-throat selling environment. It’s one thing to have a good product at a good price, where you still make profit – but getting traffic to it and increasing its history of conversions (and your own seller metrics), thus boosting its natural search ranking? That’s the part a lot of businesses find hard.

Amazon recognizes this though, and you have a great tool to deal with this issue: Sponsored Products. If you’re familiar with Pay Per Click (PPC) advertising, that’s what this is.

This program allows you to expose your listings to many more buyers, in prime position in search results. Combined with a quality listing, you should see a jump in revenue and sales velocity from a well-executed Sponsored Products strategy.

How does it work?

You bid a specific rate (which you can control and change) on specific keywords and search terms. If your bid is competitive, your item will appear in the advertising box on Amazon when a buyer enters those keywords in a search.

• The more you bid, the more you will be featured.
• The more clicks on your advertisement, the more you spend.
• You only pay if someone clicks.

Strategies for Success

You can use Sponsored Products to achieve several different objectives.

[Read more…]

Search for “how to get more 5 star product reviews on Amazon” and you’ll find a whole lot of advice that is no longer relevant anymore.

Most of the articles written on this topic will tell you to give your product away for free and ask them for an “honest review.”

Well, since most of the “honest reviews” that product junkies were writing in exchange for free stuff were overwhelmingly positive, Amazon pulled the plug on this practice in October of 2016. Ever since that announcement, sellers who don’t want to risk being sued by Amazon have completely halted any attempt to incentivize reviews.

But it’s not all bad news. Reviews will be more reflective of a product’s success, and sellers will have more reviews from customers who really matter, and whose opinion doesn’t come off to others as fake.

The heydey of incentivized reviews might be over, but the need for a massive amount of five stars is not. Everyone is swayed by reviews. The more five star ratings a product has, the more likely we are to buy it, simple as that.

If you’ve struggled to increase your number of five star reviews in the months since that announcement, here are some steps you can take. Rather than “incentivizing” dozens of reviews in one fell swoop, you’ll have to work on building them up little by little.

1. Give away free stuff after purchase

You cannot give your product away for free in exchange for a review.

In fact, you can’t give anything away for free in exchange for a review.

But you can give something away for free and be careful NOT to tie it to reviewing. Here’s how:
[Read more…]

Refunds Manager writer Dayana Stockdale recently sat down with Amazon seller, trainer and podcaster Scott Voelker to get insight into the best ways to reinvest in an FBA business.

Highlights:

1. You’re bound to fail now and then
2. Inventory is your lifeblood
3. Start lean

Get all the good stuff below!

About Scott and his experience owning and running a business

Dayana: Tell us about your FBA business, how you got started with FBA and of course about your podcast.

Scott: I’ve been self employed about eighteen years now. My wife and I owned a brick-and-mortar photography business, and that’s how we created what we call our lifestyle business, to be with our kids and pick them up from school, and be able to go to all of their events.

We grew that into a six-figure business and learned a lot about business and brick-and-mortar. That was before the internet was what it is now. Then we started selling some of our items, like our templates for Photoshop on eBay and that gave us a little bit of a taste of the online world. That opened our eyes.
[Read more…]

No matter what we’re trying to learn, we all have our own style of learning. Auditory or visual? Independent or in a group?

Learning to run a business is definitely a group effort, even if it doesn’t always feel that way. You probably consult other sellers all the time, by reading popular blogs or listening to podcasts with content that is all about FBA.

But what about real life, in-person opportunities to either learn from more experienced sellers or to share some of your own trials and successes? Local meetups are a great way to learn about Amazon selling guidelines, retail arbitrage, sourcing, product research, PPC and SEO, and other marketing tactics. The Amazon environment is like no other, and it’s changing all the time. In this post, we’re detailing a fun way to stay up to date on changes and learn new strategies.

What is a meetup for Amazon sellers?

A “meetup” is just an informal event. While any such get together can technically be a “meetup,” most young and middle-aged Americans now associate the phrase with Meetup.com, since it’s the most popular site for finding these types of events. In any given city, there will be events for couples, kids, professionals, dog lovers, and those interested in certain sports or languages.
[Read more…]

In this post on email marketing for Amazon FBA sellers, we told you exactly why it’s so important to start build an email list as you build your brand.

The quick recap is this: by starting and growing an email list you create an audience that you own—an audience that you can upsell, cross-sell, and launch new products to.

But since you can’t get customer emails from Amazon, how do you collect emails?

The answer is creating a list-building funnel. The first step is to create a lead magnet that will entice people to sign up to your list.

Here are 3 of the best lead magnet categories for Amazon sellers.

Enticing sign ups with targeted lead magnets

Warning: creating a lead magnet is a lot of work. You might need to hire a copywriter, a graphic designer…possibly an actor. This is not the time to cut corners. If you create a lead magnet that no one wants, you’ll get no sign ups. But if you put in the required time and effort to make something that seems so awesome there’s no way it should be free, then people will respond.
[Read more…]