Refunds Manager Blog

Guest blog by Chris Dunne from RepricerExpress

Amazon has an estimated 304 million customers worldwide and recently announced sales of $35.7 billion for the first quarter of 2017.

In exchange for giving third-party sellers access to its customers and their billions, Amazon demands sellers meet their high standards of customer service and price competitively.

There are two ways to keep your prices competitive on Amazon—manually or automatically.

When you have more than 50 items in your inventory, repricing manually is time-consuming, tedious and inefficient.

Thankfully, with advances in technology, you can now make your life so much easier whilst updating your prices (via Amazon’s own Subscriptions API) with automated repricing software like RepricerExpress.

With an intelligent repricer, sellers can keep the prices of their products competitive around the clock, even when they are asleep! And, it’s not a race to the bottom or about undercutting your competitor by a penny!

Intelligent repricing is about price optimisation—achieving the best possible profit for each sale.
[Read more…]

Back to school shopping season is actually the second biggest retail event, second only to the winter holidays.

In 2016, 46% of consumers planned to shop online for back to school supplies, and 89% of those planned to make use of free shipping. 51% of consumers start shopping for supplies three weeks before the start of school, meaning that early August is time to expand your product offerings.

If you’re looking for ways to expand your retail arbitrage repertoire to maximize on this high-volume shopping season, read on.
[Read more…]

The success of your Amazon business is all up to you. There are only 24 hours in the day, so using those available hours wisely is absolutely essential.

For entrepreneurs, productivity comes down to having the right mindset, software tools, and support systems.

Amazon sellers are no different.

You need to automate what you can, outsource what you can, and be strategic in how you spend your time. Here are our top productivity insights designed to help Amazon sellers manage their businesses more efficiently.

1. Use project management software

Project management software is only for large teams, right? Wrong!
[Read more…]

Have you ever noticed that some Amazon product pages look…really professional? Nice images, quotes, charts…all sorts of details that turn the basic product description section into what’s effectively a landing page.

What you’re seeing is enhanced content, which is available for you to create for your own product in two ways:

1. A+ Content is available through Vendor Central at the price of $600 per page
2. Enhanced brand content is available for free once your brand is registered with Amazon

Once you’ve accessed the ability to create enhanced content, the next step of course, is to actually create your new page.

Since Amazon claims that these pages can increase conversions by 3 to 10%, you’ll want to do the best job you possibly can.
[Read more…]

This is a guest post by Ethan Morgan from Volo Commerce. 

Earlier we covered exactly why third-party sellers on Amazon should be gearing up for Prime Day – the opportunity is huge. Check out our infographic and blog here.

So what can you do to prepare for early-to-mid-July, when Prime Day falls?

1. Look back to look forward

What can you learn from last time round, if you experienced Prime Day 2016? You shouldn’t need a time machine to go back to that point in the life of your business – a good reporting suite will do that for you.

Which product lines sold fastest, which geographies were most eager to buy your goods and which SKUs did you make the most money from? [Read more…]

This guest post is brought to you by TaxJar

We talk to thousands of online sellers in our sales tax community, but many of their sales tax issues boil down to just five major questions. Today, we complied your basic sales tax questions into one place for easy reading!

1.  From which buyers do I need to collect sales tax?

As an online seller, you are required just like brick and mortar retailers to collect sales tax from buyers in any state where you have sales tax nexus. Sales tax nexus is just a fancy way of saying “significant connection to” or “significant presence in” a state. Common business activities that create sales tax nexus for online sellers include: [Read more…]

When it comes to advertising an Amazon listing, most sellers think immediately about Amazon PPC. Customers who are inside Amazon’s platform are looking for products and are ready to buy, so why go outside that platform and advertise elsewhere?

Facebook advertising offers some unique benefits, like extremely advanced audience targeting, and the fact that you’re sending people directly to your page, without the competition of similar Amazon products.

If you serve your product to the right audience at the right price, you can drive immediate sales. These customers may be more likely to purchase right away than shoppers who were searching around and comparing similar products.

Here are strategies to help you master Facebook advertising as an Amazon seller, specifically.
[Read more…]

It’s a jungle out there. The jungle we’re referring to is the Amazon jungle that helps you pay your bills. If you’ve been selling even for a little while, then you’ve heard about hijacking—a feared result of selling on Amazon.

Unfortunately, hijacking seems to be a growing problem. Hijackers simply want to make as much money from your listing as they can for as long as they can. It is not a longterm strategy. Luckily for sellers playing the long game, the branding and marketing tactics that can help you increase sales can also help protect your listings.
[Read more…]

Amazon receives nearly 200 million unique website visitors each month in the US alone. There are millions of customers entering searches into the Amazon search bar and making purchases every day.

That’s a whole lot of opportunity for third party sellers.

How can you really take advantage of this opportunity and maximize your sales? Your product launch strategy, the health of your account, how you manage inventory, your seller ratings and your product reviews can all come into play.

But there’s one simple thing at the center of it all: your Amazon product pages, or product detail pages as Amazon calls them.

These are the pages that actually make the sales. You need to make sure that customers are finding your pages, and once those pages have been found, that they convert well.

Here are the top tricks to mastering Amazon product pages.
[Read more…]

Editor’s note: This is a guest post by Volo Commerce.

Amazon can be a cut-throat selling environment. It’s one thing to have a good product at a good price, where you still make profit – but getting traffic to it and increasing its history of conversions (and your own seller metrics), thus boosting its natural search ranking? That’s the part a lot of businesses find hard.

Amazon recognizes this though, and you have a great tool to deal with this issue: Sponsored Products. If you’re familiar with Pay Per Click (PPC) advertising, that’s what this is.

This program allows you to expose your listings to many more buyers, in prime position in search results. Combined with a quality listing, you should see a jump in revenue and sales velocity from a well-executed Sponsored Products strategy.

How does it work?

You bid a specific rate (which you can control and change) on specific keywords and search terms. If your bid is competitive, your item will appear in the advertising box on Amazon when a buyer enters those keywords in a search.

• The more you bid, the more you will be featured.
• The more clicks on your advertisement, the more you spend.
• You only pay if someone clicks.

Strategies for Success

You can use Sponsored Products to achieve several different objectives.

[Read more…]