Refunds Manager Blog

Refunds Manager writer Dayana Stockdale recently sat down with Amazon seller, trainer and podcaster Scott Voelker to get insight into the best ways to reinvest in an FBA business.

Highlights:

1. You’re bound to fail now and then
2. Inventory is your lifeblood
3. Start lean

Get all the good stuff below!

About Scott and his experience owning and running a business

Dayana: Tell us about your FBA business, how you got started with FBA and of course about your podcast.

Scott: I’ve been self employed about eighteen years now. My wife and I owned a brick-and-mortar photography business, and that’s how we created what we call our lifestyle business, to be with our kids and pick them up from school, and be able to go to all of their events.

We grew that into a six-figure business and learned a lot about business and brick-and-mortar. That was before the internet was what it is now. Then we started selling some of our items, like our templates for Photoshop on eBay and that gave us a little bit of a taste of the online world. That opened our eyes.
[Read more…]

No matter what we’re trying to learn, we all have our own style of learning. Auditory or visual? Independent or in a group?

Learning to run a business is definitely a group effort, even if it doesn’t always feel that way. You probably consult other sellers all the time, by reading popular blogs or listening to podcasts with content that is all about FBA.

But what about real life, in-person opportunities to either learn from more experienced sellers or to share some of your own trials and successes? Local meetups are a great way to learn about Amazon selling guidelines, retail arbitrage, sourcing, product research, PPC and SEO, and other marketing tactics. The Amazon environment is like no other, and it’s changing all the time. In this post, we’re detailing a fun way to stay up to date on changes and learn new strategies.

What is a meetup for Amazon sellers?

A “meetup” is just an informal event. While any such get together can technically be a “meetup,” most young and middle-aged Americans now associate the phrase with Meetup.com, since it’s the most popular site for finding these types of events. In any given city, there will be events for couples, kids, professionals, dog lovers, and those interested in certain sports or languages.
[Read more…]

In this post on email marketing for Amazon FBA sellers, we told you exactly why it’s so important to start build an email list as you build your brand.

The quick recap is this: by starting and growing an email list you create an audience that you own—an audience that you can upsell, cross-sell, and launch new products to.

But since you can’t get customer emails from Amazon, how do you collect emails?

The answer is creating a list-building funnel. The first step is to create a lead magnet that will entice people to sign up to your list.

Here are 3 of the best lead magnet categories for Amazon sellers.

Enticing sign ups with targeted lead magnets

Warning: creating a lead magnet is a lot of work. You might need to hire a copywriter, a graphic designer…possibly an actor. This is not the time to cut corners. If you create a lead magnet that no one wants, you’ll get no sign ups. But if you put in the required time and effort to make something that seems so awesome there’s no way it should be free, then people will respond.
[Read more…]

Editor’s note: This is a guest post by Sarah Kaiser of Casino Global Sourcing

If you’re a seller you will have been there before – left over stock which is draining your resources. As discussed in here on AllBusiness.com, not only is it holding up financial resources but, depending on the type of the stock it is, it may also be taking up space in your stock room. If you pay for storage this could be a major concern and you need to address it sooner rather than later. You know you need to get rid of this stock but the problem is that, for one reason or another, it just won’t shift. What can you do to change things? What can you do to alleviate the problem and stop this stale stock from continuing to be a drain on your resources?

In this article we’re going to be highlighting the ways that you can get this old stock moving and get it off your stock list. You may have tried some of these tips before but we’re sure you will find at least one helpful piece of advice amongst these suggestions.
[Read more…]

If you’ve spent any time researching how to build a successful online business, then you’ve read that email marketing is typically the highest converting channel.

But you also know that as an Amazon seller, you can’t easily collect your customers’ emails. You may be feeling a little powerless and in the dark as to how to make use of such a lucrative marketing channel in your Amazon business.

This post will give you everything you need to know about email marketing for Amazon FBA and send you off in a strategic direction for maximum ROI.
[Read more…]

Guest blog by Chris Dunne from RepricerExpress

Competition on Amazon has never been more intense. Staying ahead of your competitors, retaining sales and Buy Box placement are the biggest challenge most third-party sellers face. That’s where repricing software can help…

What is Repricing Software?

Repricing software allows Amazon sellers to automatically compare their product prices to competitors and adjust them accordingly.

Information that Amazon releases to the public domain and historical sales data on the marketplace shows that price matters (as well as other seller metrics including your seller feedback rating).

Price can have a major impact on your sales, product visibility and Buy Box chances (more on that later). Therefore, sellers need to continually ensure their products are priced competitively.
[Read more…]

Editor’s note: Guest post by Volo

Do you sell to trade and business customers online? If you’re serious about growing your B2B enterprise, Amazon Business is an incredible opportunity.

Imagine you were offered an audience of millions of businesses, each with sourcing and purchasing managers, given access to one of the most sophisticated and powerful fulfilment operations in the world, and it was all set up for business customers and sellers.
You’d have to give it a try, right?

Global B2B ecommerce is set to be double B2C ecommerce by 2020. Amazon Business took in over $1bn in its first year in the US and launched on Amazon.de at the end of 2016.

The platform comes with new features like Business Pricing, Quantity Discounts and a VAT calculation service. Business customers range from small businesses to large corporations and institutional buyers.

So what is so attractive about Amazon Business to those businesses?

Let’s explore those features in more detail.
[Read more…]